INTRODUCTION 2 COMPETITIVE ANALYSIS PART A 3 TARGET MARKET 4 SWOT ANALYSIS 5 Strength 5 Weakness 6 Opportunities 6 Threat 6 Brand merchandising strategies of hello kitty 7 Reference 11 INTRODUCTION Hello kitty is a cartoon character of a small cat that looks kind and cute‚ with a button nose‚ two black dot-yes‚ six whiskers and a ribbon or flower in her hair. Hello kitty has no mouth and this represents a major source of emotional
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Informative Speech: Hello Kitty “You can never have too many friends‚” is what my childhood character‚ Hello Kitty‚ once said. Hello Kitty‚ also pronounced as Harokiti in Japanese‚ is known as the white cat with a red bow and no mouth‚ but behind all of her worldwide recognition‚ there are a lot of things most people do not know about Kitty herself. Today‚ I will be telling you about: her life‚ who invented her and how they were inspired‚ and Hello Kitty’s rise in corporation. Yes‚ Hello kitty does have
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| HELLO KITTY | | Obsah Introduction 3 1. Hello Kitty 4 1.1 History 4 1.2 Hello Kitty in Japan 5 2. Globalization – localization 6 3. Famous brands create for Hello Kitty 6 3.1 Forever 21 (US) 7 3.2 Sephora (Francie) 7 3.3 Swarovski (Austria) 8 3.4 Vans (US) 8 3.5 Eva Air (Taiwan) 9 Conclusion 10 Bibliography 11 Appendix I.: Hello Kitty Story 12 Appendix II.: First product with Hello Kitty motive - 1974 13 Appendix III.: Hello Kitty Products 14 Appendix IV
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When‚ in 1974‚ employees at the Japanese design company Sanrio created Hello Kitty‚ the small‚ rounded cartoon cat with a red bow between her ears and no mouth‚ they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro’s $1bn (£500m) annual turnover and her face adorns 50‚000 products‚ sold in more than 60 countries. The little half-Japanese‚ half-English cat has become so globally recognisable that it is
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will make me think of this‚ my favorite cartoon character‚ her name is Hello Kitty. I believe that everyone knows her; maybe now you are surrounding by her. But‚ did you know that Kitty was modeling for the Dior brand in Vogue? Have you ever heard about that Bill .Gettys once willing to pay 56 billion dollars to take over Hello Kitty’s ownership? Today‚ I’m goanna to tell you more about this pop cat. Hello kitty‚ name kitty white‚ was born on November 1st 1974‚ in London. She weighs the same
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1.0 Introduction Hello kitty is a cartoon character of a small white cat that looks kind‚ sweet and cute‚ with a button nose‚ two black dot-eyes‚ six whiskers and a ribbon in her hair. Hello kitty has no mouth and this represents a major source of emotional association for buyers and buyers can put many different feelings to the little cat. Owners and their cat can be happy‚ sad and cheerful or any other feelings that user wishes to feel. Hello Kitty was firstly introduced in Japan in 1974
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Case Study ‘Hello Kitty’ A Japanese Superbrand © 2006 The Icfai Center for Management Research (ICMR). All Rights Reserved. For accessing and procuring the MARKETING MASTERMIND 60 June 2007 case study‚ log on to www.ecch.cranfield.ac.uk or www.icmrindia.org Marketing Mastermind_June-2007_Final.pmd 60 6/1/2007‚ 4:30 PM ‘Hello Kitty’ She (Hello Kitty) is the original‚ and it is hard to replace her. She became the icon of cute for a whole generation. You can’t buy that kind of
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without a break until around 02.00am.It was really a shocked for me because this is the first time all my best friends called me sharply. There was also another surprise from my best friend. He gifted me a hello kitty teddy bear sharp at 12.00am as my favorite cartoon character is Hello Kitty. The calls and gifts from my friends and my family members is really the best event that had happened to me in my college days. As my birthday falls on Saturday I slept late that night after attending the calls
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certain characteristics never fail to reside. Five years ago‚ I was still in elementary. Back then‚ I didn’t really care about grades‚ all I cared about was what kids usually want‚ like my outrageous collection of hello kitty toys and accessories. I had a weird obsession to hello kitty. I remembered wanting to go to Sanrio Puroland in Tokyo just to meet her. Being a kid‚ I usually cause trouble and run from problems. I play with friends under the searing sun. I got easily bored just reading. I was
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characters like Hello Kitty to younger consumers in both Asia and the western economies‚ taking note of cultural and group influences. Hello Kitty is a marketing phenomenon from the Japanese Company Sanrio. The Little white cat with no mouth was initially aimed at young girls but Hello kitty has found a much wider audience. I think Hello Kitty appeal unquestionably both Asia and the Western economies. A Google search for “Hello Kitty” yields more than 1.5 million results. It’s means Hello kitty popular
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