Case Study ‘Hello Kitty’ A Japanese Superbrand © 2006 The Icfai Center for Management Research (ICMR). All Rights Reserved. For accessing and procuring the MARKETING MASTERMIND 60 June 2007 case study‚ log on to www.ecch.cranfield.ac.uk or www.icmrindia.org Marketing Mastermind_June-2007_Final.pmd 60 6/1/2007‚ 4:30 PM ‘Hello Kitty’ She (Hello Kitty) is the original‚ and it is hard to replace her. She became the icon of cute for a whole generation. You can’t buy that kind of
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CASE STUDY 2 Hello Kitty and the spread of Nippon Culture. Answers to Questions: 1. Explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies‚ taking note of cultural and group influences. Hello Kitty and her colleagues are ‘soft‚ round‚ toothless‚ clawless and mute’. As such‚ they are helpless‚ inspiring a certain level of protectiveness and affection in youngsters who are replicating the protection and affection given by their parents
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Informative presentation: Hello‚ everyone: today my speech is about the famous animations in America‚ Japan and China. Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision‚ and can be created and demonstrated in several ways. The most common method of presenting animation is as a motion picture or video program‚ although
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COMMUNICATION & CULTURE The Informative Speech Assignment Only upon approval of your research from Mrs. Cluff will you be able to continue on to the stages below. Stage 1: Informative Speech Outline (see page three below) completed during preparation time and due in class the day of your presentation. Stage 2: Informative Speech Presentations due on your presentation day (email list of dates of students’ presentation will be sent by email). Stage 3: Final Informative Speech Paper due immediately
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February 11‚ 2013 Informative speech Topic: Doing a speech. General purpose: to inform. Specific Purpose: to inform my audience about how to learn guitar. Introduction I. Greeting‚ and telling the topic II. Attention getter (Some chords) III. Credibility statement: How are people expectations about guitar IV. The speech is about how to enjoy playing guitar V. Main points Learn the basics Find your musical world Body I. Learn the basics 1. How to start
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type of speech would the speaker choose. Well chapter 13 contents the creative process for informative speaking. What informative speaking is how to choose a focused informative topic‚ how to conduct a research and informative outline? The chapter also contains how to organize the body‚ introduction‚ and conclusion of the informative speech. Lastly chapter 13 contents explain how to prepare to present the speech and evaluate and informative speech. In order to make a well informative speech the speaker
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A List of Informative Speech Topics: Pick Only Awesome Ideas! Just when you thing you’re way past through the question "How to write an essay?"‚ another one comes. That’s the thing students desperately Google like "What is a informative speech?" – and‚ believe experts‚ this is something you’ll definitely need some professional help in. Informative speaking is a speech on completely new issue. Tell your audience something they have never known! Now that you know the answer to the question “What
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Oral Communication Summer 2013 Informative Speech Outlines Guide Topic: Nike Informative Speech Specific purpose statement: To inform my audience … How the Nike brand was formed and became a household name. Nike brand is a well-known household name because the companies founders were able to capitalize on a logo paired with celebrity sponsorship and representation. Introduction 1- In 1972‚ the “Swoosh” logo was designed for thirty-five dollars and in 2012 Nike’s net worth is
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61 informative Informative Speaking These directions expand upon but do not replace the information in the UIL Constitution and Contest Rules. The contest director should read Sections 1000‚ 1003‚ and 1004 of the Constitution‚ then read these guidelines for additional details. See also the Academic Quick Reference Chart‚ found in the appendix and on the UIL website. Before the meet Regional Advisory Committee (Region) The League office appoints a committee of speech and debate coaches to advise
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Informative Speech: "The Causes of Homelessness" Subject and Purpose 1. This informative speech on “The Cause of Homelessness “is very Inform able and worth listening to‚ because in today’s economy it could be you or me. Some seem to think homelessness is choice. I find this speech relevant to the world I live in today‚ due to the high unemployment rate‚ declining job market‚ and the economic hardships that families are enduring. This topic is not a broad one‚ but yet can be spoke
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