Journal of Economic Literature 2009‚ 47:4‚ 1029–1075 http:www.aeaweb.org/articles.php?doi=10.1257/jel.47.4.1029 Beyond GDP: The Quest for a Measure of Social Welfare Marc Fleurbaey* This paper critically examines the various approaches to the measurement of individual well-being and social welfare that have been considered for the construction of alternatives to GDP. Special attention is devoted to recent developments in the analysis of sustainability‚ in the study of happiness‚ in the theory
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Skill Development: Fear of public speaking http://www.youtube.com/watch?v=a56v2PSUQy8&feature=related Proactive = controlling a situation by making things happen or by preparing for possible future problems Myth = an idea or story that is believed by many people but that is not true Come across = to make a particular impression Overwhelming = something that is so confusing or difficult Optimal = best or most effective Profound = major‚ significant Intimate = having a very
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Most humans‚ I hope‚ strive and yearn for happiness in whatever they do. It’s almost as if it’s a basic human need. They want to “feel good‚” content‚ and satisfied with whatever they do or have. In the Jewish Text “Ethics of Our Fathers” it is written‚ “Who is Rich? One who is happy with his portion.” I wholeheartedly believe this scripture. People always want more and more‚ yet they never seem to be contempt. They want the next best car‚ or the nicer shirt‚ but they can’t seem to achieve the happiness
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A STUDY ON EFFECTS OF MOVIE REVIEWS ON CONSUMER-DECISION MAKING Vaughn Kieffer S. Morales‚ Minerva L. Sy‚ & Kimberly Mae S. Talan San Beda College – College of Arts and Sciences This research studies on how the consumer is satisfied with regard to the effects of movie reviews. Using individual viewer-level data‚ this research highlights how viewers’ own observation and reviews and movie publics’ shared sentiments illuminate consumer-decision making using survey method. The authors found that
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How to be Happy Introduction Throughout history many have tried to find what makes the “good life”. One key consideration when discussing what makes the “good life” is happiness. Many have tried to define happiness or how to achieve it‚ such as Aristotle in The Eudemian Ethics. Happiness seems to be subject to personal interpretation‚ but what makes people happy or leads to happiness seems to be rooted in human interaction and habit. People who consider themselves to be happy have strong family
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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gsrgj Hedonic motivation is the internal influences guided by a person’s pleasure and pain receptors that instinctually move them towards a goal or away from a threat. This is linked to the classic motivational principle that people approach pleasure and avoid pain‚[1] and is gained from acting on certain behaviors that resulted from esthetic and emotional feelings such as: love‚ hate‚ fear‚ joy‚ etc.[2] According to the hedonic principle‚ our emotional experience can be thought of as a gauge
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important goal for many people. However‚ surprisingly little scientific research has focused on the question of how happiness can be increased and then sustained‚ probably because of pessimism engendered by the concepts of genetic determinism and hedonic adaptation. Nevertheless‚ emerging sources of optimism exist regarding the possibility of permanent increases in happiness. Drawing on the past well-being literature‚ the authors propose that a person’s chronic happiness level is governed by 3 major
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theoretical foundation‚ this study empirically tests a number of hypotheses. The findings suggest that services with a French brand name are perceived as more hedonic. In the context of hedonic services‚ the incongruence between brand names in a foreign language and country of origin leads to increased perceptions of services as more hedonic. In the context of utilitarian services‚ the same incongruence leads to higher perceived suitability and preference for brand names in a foreign language. The
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nonmonetary promotions provide consumers with different levels of three hedonic benefits (opportunities for value expression‚ entertainment‚ and exploration) and three utilitarian benefits (savings‚ higher product quality‚ and improved shopping convenience). To address the second question‚ the authors develop a benefit congruency framework‚ which argues that a sales promotion’s effectiveness is determined by the utilitarian or hedonic nature of the benefits it delivers and the congruence these benefits
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