CORPORATE BRAND ALIGNMENT 1 Corporate Brand Management: Aligning Core Values‚ Strategic Vision‚ Corporate Culture and Image. Abstract Although the importance of corporate brand alignment is generally recognised‚ only a limited number of tools are available to assess and manage corporate brands proactively. In this article the Vision‚ Culture and Image (VCI) method by Hatch and Schultz (2001) was used to assess corporate brand alignment. The main research objective was to investigate the role
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Retailing 85 (1‚ 2009) 31–41 Mittal‚ Vikas and Michael Tsiros (2007)‚ “Customer Loyalty in Electronically Mediated Environments‚” in E-Services: Opportunities and Challenges‚ Heiner Evanschitzky and Iyer Gopalkrishnan R.‚ eds. New York‚ Wiesbaden: DUV-Gabler–Springer Academic Press Montoya-Weiss‚ Mitzi M.‚ Glenn B. Voss and Dhruv Grewal (2003)‚ “Determinants of Online Channel Use and Overall Satisfaction with a Relational‚ Multichannel Service Provider‚” Journal of the Academy of Marketing Science‚ 31
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The Walt Disney Company: A Corporate Strategy Analysis November 2012 Written by Carlos Carillo‚ Jeremy Crumley‚ Kendree Thieringer and Jeffrey S. Harrison at the Robins School of Business‚ University of Richmond. Copyright © Jeffrey S. Harrison. This
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Automotive Industry in the JOHN‚ GIUSTINIANI‚ OGATA (2013)‚ Slovak Republic 2013 article IV consultation‚ International Monetary Fund‚ Washington D.C. JUGMANN‚ J. and B. SAGEMANN (2011). Financial Crisis in Eastern Europe: Road to Recovery‚ Gabler Verlag‚ Germany. KISS Y.‚ (1999)Regional and employment consequences of the defence industry transformation in East Central Europe‚ Oxford University Press‚ Oxford. KLEIN C. (2013)‚ Investing Efficiently in Education and Active Labour Market Policies in Slovakia
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A Comparison of Corporate Governance Systems in Four Countries Jüergen Schneider Ernst & Young Deutsche Allgemeine Treuhand AG Siu Y. Chan Hong Kong Baptist University A Comparison of Corporate Governance Systems in Four Countries Jüergen Schneider Ernst & Young Deutsche Allgemeine Treuhand AG‚ Heilbronn branch‚ Germany and Siu Y. Chan* Hong Kong Baptist University‚ Hong Kong * Address of Correspondence: Dr. Siu Y. Chan‚ Department of Accountancy and Law‚ Hong Kong Baptist University
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http://www.acre-resources.com/news/article/2010/12/ms-and-co-op-best-ethical-sourcing [Accessed 5th Jan 2011] Hansen‚ E. G. (2010). Responsible Leadership Systems. An Empirical Analysis of Integrating Corporate Responsibility into Leadership Systems. Gabler Verlag: Germany. Pp 11. Hansen. F and Christensen. S. R. (2007). Emotion‚ Advertising and Consumer Choice. Copenhagen Business School Press: Denmark. Pp 43 Hofmann Hunt. S. D. and Vitell. S. J. (2006). The General Theory of Marketing Ethics: A Revision
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from www4.hrsdc.gc.ca/.3ndic.1t.4r@-eng.jsp?iid=13 world bank canada. (n.d.). world bank data. Retrieved February 27‚ 2012‚ from data.worldbank.org/country/canada zitierfähige URL (/Archiv/1103/inflation-v10.html) für Inflation (Version: 10). (n.d.). Gabler Wirtschaftslexikon Online: Lexikon und Definition für Betriebswirtschaft‚ Volkswirtschaft‚ Recht und Steuern. Retrieved February 22‚ 2012‚ from http://wirtschaftslexikon.gabler.de/Archiv/1103/inflation-v10.html
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Master Thesis Fortune 500 companies in Second Life – Activities‚ their success measurement and the satisfaction level of their projects ETH Zurich Chair of Strategic Management and Innovation Prof. Dr. Georg von Krogh Tutor Peter Jäger Author Alessandro Barnetta 5. January 2009 December 2008 Abstract Abstract 3-D environments and virtual worlds are emerging technologies that could change the future of Internet usage significantly. One of the most prominent virtual worlds is Second
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Corporate Communications The Case of The Walt Disney Company Table of Contents Executive Summary ......................................................................................... 3 Chapter 1 Communications Audit of Disney 1.1 Communications Audit Methodology & Execution............................................................ 8 1.2 Conclusion ........................................................................................................................ 19 Chapter 2 Application
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Why Study Literature? Thursday in one of my Introduction to Literature courses‚ one of my students said‚ "Ma ’am‚ I have a question. No disrespect‚ but...." We all know the feeling that comes with any question or remark that begins that way. I thought‚ "Oh boy. Here it comes." "...Why do we need to learn this? Is my commander going to send me a poem and ask me to explicate it?" This question always flummoxes me--not because I have no answer‚ but because the answers are so obvious to me
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