1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Benefits that consumers get when using Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing
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Head & Shoulders Abstract Recently‚ P&G‚ especially its product Head & Shoulders confronted with a problem that its product had a link to forest destruction. After this event‚ P&G was under high public pressure and consumers changed their image of Head & Shoulders. Based on this current situation‚ by doing some maketing analysis of Head & Shoulders‚ I provide a marketing plan for Head & Shoulders in the next five years. Procter & Gamble Co. (P&G‚ NYSE: PG) is an American multinational
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INTRODUCTION: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Head & Shoulders is world’s No.1 anti-dandruff shampoo. A power brand from P&G‚ this brand made its debut in India in 1997. In the highly competitive Indian shampoo market which is estimated to be worth around Rs 1800 crore‚ Head & Shoulders is a major player in the Anti-Dandruff niche. The entire shampoo market was dominated by HLL with a whopping market share of around 46%.When
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Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness‚ relieving of irritation‚ control of oil and maintenance of silky hair. Head & Shoulders was recommended by 82% of its members of
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Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA The company was established by William Procter and James Gamble on October 31‚ 1837. P&G established its India subsidiary “P&G India” in 1964 serving over 650 million customers in India Currently P&G India is present in the following market segments:- Beauty and Grooming Healthcare Baby care & Family Home care Fabric care
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The marketing elements center around four distinct functions‚ sometimes called the Four Ps: product‚ place‚ price‚ and promotion. These combinations of marketing elements are used in a selling a product. These functions are considered in planning a marketing strategy‚ and any one of these Ps enhanced‚ deducted‚ or changed in some degree in order to create the strategy‚ this are necessary to be efficiently and effectively to sell a product. The combination of the four controllable variables of Product
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Cola targets it product at the head of household. II. Marketing Mix : Product The Pepsi-Cola drink contains basic ingredients found in most other similar... Premium Marketing Mix Of Pepsi Google’s Search Engine Optimization Starter Guide Version 1.1‚ published 13 November 2008 Welcome to Google’s Search Engine Optimization Starter Guide. This... Premium Apple Marketing Mix naming it The Invention of the Year in 2007. 1.0.0 Product The first market mix element I am going to look at is
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stands for highly finished quality and flawless technical perfection ‚ providing necessary and leaving out everything else. SWOT strength Hyundai’s brand name connecting system with the subsidiary company CRM marketing system continuous influx of vip members success of marketing strategy weakness low market share problem with corporate governance cumulated deficit Opportunity recovery of the credit card business slump of industry leader political support from the government helping
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Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target
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The marketing mix is primarily made up of four variables‚ and they are product‚ place‚ price‚ and promotion. These variables are often referred to as the four P ’s. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy‚ with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe
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