Case Study: HubSpot 1.** Do you agree with HubSpot that the "rules of marketing" have changed? If so‚ how? Is inbound marketing the answer? Why or why not? 1. I do agree with HubSpot that the “rules of marketing” have changed. But I do not think that the position of traditional outbound marketing will be totally replaced by inbound marketing. Inbound marketing is a type of marketing strategy through Internet that focuses on getting the qualified custom’ attention and attracting them to
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Halligan and Dharmesh Shah of upstart inbound-marketing firm HubSpot have come to a crossroads in their business model. The direction of the company must adapt in order to continue on the stated path of growing as big as possible‚ as fast as possible. HubSpot is facing two problems that it must address in order to accomplish its goals. First‚ HubSpot has a corporate culture centered on an evangelical attitude towards inbound-marketing. HubSpot offers the services of inbound-marketing‚ which uses strategies
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Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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Hubspot – Case Study Inbound Marketing- an innovative marketing strategy founded by the Hubspot creators‚ was developed on the concept that to get customers to be interested in your product‚ “pulling” them in by use of Web 2.0 technology was much more effective than using traditional methods of marketing that pushed products and services to target audience who may be unwilling or uninterested in the offer at the particular time. Hubspot created software products that enabled its customers to market
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strategy which Hubspot should follow for further developing their business‚ we need to first understand its customers‚ its competitors and the company itself. Customers:- Right now‚ HubSpot is serving different customers with different requirements. This causes their engineering and sales staff to be stretched thin. They are falling behind on product releases and their sales staff is converting only 4% (exhibit 10) of the potential market into customers. To increase efficiency‚ HubSpot should narrow
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Should HubSpot narrow their target by focusing exclusively on either Owner Ollies(OO) or Marketer Marys(MM)? Should they target both? From Appendix‚ the Customer Lifetime Value (CLV) for OO is $4814‚ while the CLV for MM is $10‚625. This can incorrectly lead to a conclusion that OO are less valuable than MM to HubSpot. However‚ we need to factor in the market size and the number of customers that HubSpot has. OO make up the very small and the small company segment in the market (73% of the
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MARKETING STRATEGY 13-14 SUMMARY 14-15 管理信息系统 第二组成员 刘露露 万菁 胡笳竟 肖泽中 Abstract HubSpot has been developing out well with the introduction or their new "inbound marketing" concept and the marketing system that goes with it. However‚ as they grow‚ the realization that they need to redefine their market segmentation and focus to bring their game to the next level. This paper will analyze the current situation HubSpot is in and help give a comprehensive future development suggestion in terms of customer
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HubSpot: Inbound Marketing and Web 2.0 MAR6815 Dr. Korgaonkar April 26‚ 2011 Presented by: Jeannette Chambers Balaji Govindarajulu Table of Contents Introduction 2 HubSpot was born 3 Inbound Marketing 4 Inbound Marketing – Three Distinct Skills 4 Advantages of Inbound Marketing 5 HubSpot Product Components 7 Content Design 7 Search Engine Optimization 7 Lead Tracking and Intelligence 8 HubSpot – Marketplace 8 Customer Funnel 9 HubSpot Customer Funnel 9 HubSpot – Customer
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Halligan and Shah‚ the founders of HubSpot‚ are faced with the question of how to accelerate Hub Spot’s growth rate and increase profitability. HubSpot recently broke the 1‚000 customer mark and management needs to decide whether to continue targeting both Marketer Mary’s (MMs) and Owner Ollie’s (OOs)‚ or either the MMs or OOs exclusively. We have analyzed the revenue projections for the different market segments and arrived at our decision based on the potential customer growth in each segment
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John Lanham Hubspot Case Questions Professor Sandra Young MKTG 2920 Sec 1 1/14/15 1.) Assess whether Hubspot can scale their business with only inbound marketing or should they also use outbound marketing. You will need to list the strengths and weaknesses involved with inbound marketing‚ list the strengths and weaknesses of outbound marketing‚ then compare and contrast the two‚ and state a decision. Inbound Marketing Outbound Marketing Strengths Weaknesses Strengths Weaknesses Visually appealing
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