There is something more in creating strong fashion brand than just marketing With her book ‘The End of Fashion’‚ long time New York Times fashion editor‚ Teri Agins makes a statement concerning the present zeitgeist in fashion marketing. She argues thriving in the field of fashion is not anymore about the designing itself‚ rather building a brand‚ which sells. Shifting away from the core competence and giving more weight to marketing efforts would be the key to success in her future of fashion
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in a world dominated by the men. By chopping her long curls to a boyish bob‚ and taking a masculine fashion and fitting it to give a feminine élan‚ Chanel spit in the face of traditional fashion. While simultaneously implementing comfort to haute couture‚ and relinquishing confining garments popular at the time‚ Chanel empowered women by challenging everything women had ever worn. Coco Chanel curated clothing that challenged the precedents of female fashion all throughout history‚ and empowered
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This Photograph taken by Richard Avedon quite simply explains the raw talent that Avedon had and how his ideas developed into photographs and techniques that would be carried on down for decades‚ also influencing many of the great and aspiring photographers around the world. (where was this from) Form: The image is composed‚ the angle of the camera is slightly lower than the eye level of the model creating a more impressive view of the delicate model and monstrous animals. Avedon used a (type
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and fashion? 2. The newest social media trends 3. Fashion Blogging 4. Example Lookbook 5. Example Looklet 6. Impact on the fashion industry 7. Types of Fashion Blogs 8. Fashion Blogs around the world 9. The 10 best Fashion Bloggers 10. Haute Couture and Fashion Blogging 1. Why social media and fashion? In this time‚ the social media is an amazingly fast growing trend. Social media is not only used for creating friendship networks‚ for staying
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seaside resort of San Sebastian. His designs were favored by the aristocracy of Spain including the Spanish royal family. The eruption of the Spanish Civil War forced him to close down his boutiques and moved to Paris. Once in Paris he opened his couture house on 10 George Avenue V; where he immediately became an instant success among the elite and joined the ranks of Chanel and Schiaparelli. By 1939 Balenciaga was becoming a revolutionizing force in fashion with customers fighting to gain access
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the design‚ manufacturing‚ distribution‚ marketing‚ retailing‚ advertising‚ and promotion of all types of apparel (men’s‚ women’s‚ and children’s) from the most rarefied and expensive haute couture (literally‚ “high sewing”) and designer fashions to ordinary everyday clothing—from couture ball gowns to Juicy Couture-brand sweatpants. Sometimes the broader term “fashion industries” is used to refer to myriad industries and services that employ millions of people internationally. Images
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globalization‚ merger and acquisition activity in the luxury sector is considered to be a common norm. However‚ Chanel‚ a Parisian fashion house founded by the late couturier Gabrielle "Coco" Chanel‚ recognized as one of the most established in haute couture chooses to be privately held until today. In this presentation‚ we will examine the secret of the organization structure in Chanel‚ how Chanel can manage the balance between an individual French company and a global luxury brand company. How
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Coco Chanel Fashion Designers are starting to become more popular. More and new upcoming designers are trying to become well-known and have their name written in history. Many designers have accomplished just that‚ however to get out there successfully it’s very hard. Gabrielle Bonheur Chanel‚ also known as Coco Chanel is a famous French fashion designer‚ who took a risk and succeeded to become a famous fashion designer who made a change in the fashion industry (Coco Chanel‚ 2014). Coco Chanel’s
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Coco Chanel From Wikipedia‚ the free encyclopedia Karl Lagerfeld From Wikipedia‚ the free encyclopedia | This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately‚ especially if potentially libelous or harmful. (January 2009) Short History of Ready-Made ClothingBefore the American Civil War‚ ready-made (also called ready-to-wear) apparel
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of his career in pre-World War I France was the undisputed "King of Fashion." His sweeping vision led to a new silhouette that liberated women from the corset and introduced the shocking colors and exotic references of the Ballets Russes to the haute couture. "The historic significance and influence of Poiret’s work is breathtaking‚ and felt in fashion to the present day‚" said Harold Koda‚ Curator in Charge of the Metropolitan Museum’s Costume Institute. "Poiret pioneered a seductive modernity based
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