Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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University The World of Fashion Merchandising 2625 September 21‚ 2006 Cristobal Balenciaga 3 In the small fishing village of the Basque region of Spain‚ Cristobal Balenciaga was born in Guertaria‚ in the year of 1895. He continued to stay and design in Spain for next 31 years‚ where he opened his first haute couture house in San Sebastian‚ Spain‚ in 1918. Cristobal acquired such an audience for his designs that he opened a second haute couture house in Madrid‚ followed by
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Brand Overview Christian Dior — the magical name that for forty-seven years now has been synonymous the world over with the enchantment of French fashion‚ elegance and style is a luxury goods company controlled and chaired by businessman Bernard Arnault who also heads LVMH Moët Hennessy • Louis Vuitton – the world’s largest luxury group.. Regardless of the intrinsically fleeting nature of this creative sphere and the endless cycle of seasonal collections‚ the House of Christian Dior has somehow
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Competitor analysis Undoubtedly‚ the downturn of China’s recent economy has curbed demand for haute couture and other high-end industry. Still‚ over the next three years‚ China’s luxury market is expected to double to more than $24 billion‚ taking up around 20% of the global luxury market. Sheguang Hu is a one of the Chinese brands that stands for China’s couture designers and homegrown brands are stepping out on the international stage. There are many other designers with Chinese background –
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important and famous haute couture designers who is very well known for his red carpet gowns and romantic creations. He was born on May 11‚ 1932 in Lombardi‚ Italy and since he was very young he was interested in fashion so when he turned 17 he decided to study in Paris at the Ècole des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne. After his studies he was an apprentice at Jean Dessès where he practiced his sketches and then worked at Guy Laroche’s fashion house. After these years
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Tomorrow‚ the presentation of the first Haute Couture collection created by designer Raf Simons for the House of Dior is sure to be the highlight of the week. Just as Christian Dior’s first collection was in his day. The date was February 12‚ 1947. In the salons of his house at 30‚ avenue Montaigne‚ Christian Dior presented his first collection of Haute Couture. Its impact was resounding and the enthusiasm of the international press‚ immediate. Let’s turn back the clock for a moment and dive into
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ELIE SAAB Lebanese designer Elie Saab has long been a leading name in haute couture in the Middle East‚ where his romantic‚ crystal-encrusted gowns attracted princesses to his Beirut atelier‚ opened in 1982 when he was just 18 years old. His ready-to-wear line‚ which launched in 1998 in Milan‚ heralds the same feminine aesthetic as his couture dresses‚ with brightly colored silks‚ chiffons‚ pearl beading‚ and embroidered lace. With their Middle Eastern detailing and European sensibility‚ Saab gowns
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Fashion Marketing Kenzo: SWOT Analysis Younghae Jo Strengths: 1. Kenzo is considered as a high-end brand because most interviewers who were interviewed by Michael Korchia‚ responded its image as a high-priced ready-to-wear brand. In other words‚ Kenzo has been doing well in advertising their brand and its image. In addition to that‚ "We do not simply sell products‚ we sell a brand concept" is a motto for Kenzo 2. To be specific about their advertisement strategy‚ they currently tried to
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How does the power of the human imagination influence artists and designers in producing fantastic‚ dreamlike creation? Have you ever imagined you slept in an ‘over-sized’ shirt‚ as a bed you usually sleep on? Have you ever dreamt about dressing into a hot air balloon or have you ever thought that you saw a strange thing in the world which was a fish but had a human body? People always think these kinds of thoughts are over the top‚ but this is all about fantasy‚ our dreams and human imagination
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She established one of the top selling clothing stores in the fashion world today. She was the first woman to ever change the look and feel of women clothing. Chanel believed that fashion was everywhere in the world. She once said‚ “Fashion is not simply a matter of clothes. Fashion is in the air‚ born upon the wind. One intuits it. It is in the sky and on the road” (Sischy). Coco Chanel was the designer who took high fashion and gave it to the common woman. “There is a time for work and
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