Harvey Norman Annual Report 2011 Holdings Limited Annual Report 2011 COMPANY INFORMATION ABN 54 003 237 545 ANNUAL REPORT YEAR ENDED 30 JUNE 2011 Key Dates 30 August 2011 4 November 2011 29 November 2011 Announcement of Full Year Profit to 30 June 2011 Announcement of Final 2011 Dividend Record date for determining entitlement to Final 2011 Dividend Annual General Meeting of Shareholders The Annual General Meeting of the Shareholders of Harvey Norman Holdings Limited will be held
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Executive Summary HN (Harvey Norman) (established in 1982) is recognised as one of the most efficient businesses in Australia at marketing their products predominantly in regard to knowledge and the implementation of their Marketing Plan and the necessity in regularly monitor the effectiveness of the marketing plan. The role of marketing is to connect a business with their consumer and the potential or future customer base. The role of marketing in HN is a huge part of its success story. Situational
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Financial Analysis for Harvey Norman 5 External Factors 6 PESTLE Analysis 6 Economic Forces 6 Technological Forces 6 Political-Legal Forces 6 Ecological/Environmental forces 7 Socio-cultural forces 7 Porters Five Forces 7 Figure Two: Porters Five Forces 7 Figure Three: External Factor Analysis Summary 8 Internal Analysis 8 Figure Four: Internal Factor Analysis Summary 9 Recommendations 10 Conclusion 11 Executive Summary Harvey Norman Holding Pty Ltd
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Significant Business Risk Factors 1. Limited Shelf Life Empirical evidence suggests that retailers must adapt to new product style trends in order to satisfy consumers and other key stakeholders (Ryan‚ 2011). In respect to Harvey Norman (HVN)‚ failure to adapt will entail lower consumer demand‚ hindering growth and profitability. It is important to note a limited shelf life of HVN’s products exists due to changing trends. This in turn gives rise to the risk of inventory becoming obsolete and
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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evaluate the environment not only prior to the start-up of their business but also during the growth stage of ventures. The environment means the situation where the company business ventures operate. As we know‚ ventures environment can be divided into two sections that are External environment and Internal environment. And the external environment also divided into two parts‚ which are Macro environment and Micro environment. But in this section‚ I just discuss about Macro environment. The elements
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example. There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between: Political factors: These refer to
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