report discusses the case of XM Satellite Radio from the Harvard business school making an analysis on how to market the coming product of satellite radio and the business strategy to succeed in the industry. The report is divided in questions that help see the different aspects of the case and take a closer look at how to start this company. At the end recommendations are made on what is the best way to go with the business. Only one competitor: SIRUIS company in the car radio High price to manufacture
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Aqualisa Case Questions 1. What is Quartz value proposition to customers? To plumbers? 2. Why is the Quartz shower not selling? 3. What should Rowlinson to do to generate sales momentum for the Quartz product? What is the best action plan in terms of targeting? Should he lower the price? 2. B&D case question 1. What is the cause of B&D 9% share and Makita’s 50% share? 2. Describe buyer behavior of tradesmen. 2. Analyze the competitive situation 3.Choose the action the
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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Case Study 1) What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences
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Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998‚ Robert Acker‚ director of strategic planning at XM‚ needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At
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______________________________________________________________________________ XM Satellite Radio Competing in the New Digital World [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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Xm Radio Case Analysis Executive summary XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To attract sufficient fund from the potential investors‚ XM needs to provide a realistic plan with high enough return. It requires reliable estimates
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183129 XM Satellite Radio Case Analysis XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To get conviction from potential investors‚ XM first has to decide on a business model. A second issue that needs to be resolved is how to approach radio manufacturers
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Sirius Satellite Radio Inc (initially called Satellite CD Radio) was one of the two initial players in the satellite radio industry created by two passionate guys David Margolese and Robert Brckman back in 1997 in Canada. The second player in the industry was XM Radio‚ backed by AMS Corp.‚ and Hughes Electronic (a subsidiary of GM). Market situation for both companies was similar‚ but Sirius somehow fell a few steps behind XM Radio‚ therefore I will analyze in particular problems of and opportunities
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