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    Apple Case Study

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    4. List three SCM metrics Apple should track‚ along with the reasons these metrics will add value to Apple’s business strategy. SCM metrics could include * Back order * Customer order promised cycle time * Customer order actual cycle time * Inventory replenishment cycle time * Inventory turns All of these metrics will add value to Apple by giving them insight into current production and order fulfillment issues. 1.INVENTORY TURN In its eighth annual Supply Chain

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    apple case study

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    Apple Inc. in 2012 questions 1. What‚ historically‚ have been Apple’s competitive advantages? 2. Analyze the personal computer industry. Why did Apple struggle historically in PC’s? 3. How sustainable is Apple’s competitive position in PCs‚ MP3 players and smartphones? 4. What are Apple’s long-term prospects for the IPAD? 5. What advice would you offer the new CEO Tim Cook? 1. What‚ historically‚ have been Apple’s competitive advantages? 2. Analyze the personal computer industry. Why did Apple

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    Apple case study

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    Porter’s five forces Porter’s five forces model is an outline for any industry analysis that is used in analyzing an industry. The five competitive forces are; Threats of new entrants‚ bargaining power of customers‚ threat of substitute products‚ bargaining power of suppliers and competitive rivalry within an industry. By applying Michael Porter’s five forces framework‚ it will help establish Apple’s position in the market. Threats of new entrants In situations where it is easier for anyinvestor

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    Case Study of Apple

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    Apple Inc. Case Study By: Executive Summary: Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs.   Not only are their products great but so is their customer service as well.   They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals.   They are also steadily doing very well with their stocks and their net income over the past years.   With their income up 364%

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    Apple Case Study

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    Case Study Apple Inc. iPod Touch In spite of Apple Inc’s increasing net sales in the last three years‚ iPod net sales are decreasing at an alarming rate (Table 1). This paper will provide an analysis of the market forces driving sales of the iPod and make suggestions for recovery of sales by focusing on the iPod Touch platform. An overview of Apple Inc (Apple) is provided‚ then several analytical tools are used to provide insight to both the internal and external environment that Apple is operating

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    Apple Case Study

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    Using Internal Analysis‚ identify: a. Apple tangible and intangible resources as a source of competitive advantage. Tangible Resources * Apple.inc continues innovates several new products offering such as the iPod‚ iMac‚ iBook and also PowerBook. * Apple Inc. introduced the PowerMac G4 Cube that designed in a novel form and style. It is for those who did not want the monitor included with the computer. * Apple began marketing personal computer in general public‚ producing the specially

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    Apple Case Study

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    Questions: What do you think was the main reason for Ipone’s success in America? ➢ Innovations ➢ Apple retail stores ➢ Emphasis on design ➢ Digital music player’s success ➢ Successful marketing effort - meet the expectation - mystique ➢ Good service plan (unlimited data with direct internet aceess‚ visual voicemail and a host of other goodies) 4Ps: Product: Fashionable‚ new advantages. Promotion: Tv campaign Price: Consumer psychology Place With tough competition from

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    Apple Case Study

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    personal computer industry and the mobile phone industry……………………………………..3 Resources…………………………………………………………………………………………………………….……………………....4 Economies of scale‚ experience and scope……………………………………………………………………………………4 What are the main strengths of Apple and what distinguishes this company from the competition?.................................................................................................................................5 Strategic fit………………………………………………………………….…………………………………………………………………5

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    Apple Case Study

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    Abstract Apple Inc. (previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27‚000 retail employees. Apple also employs over 304‚000 U.S. individuals from development to transportations. As of September 11‚ 2012‚ Apple is the largest publicly traded company ever. Apple has established a unique reputation in the

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    Apple Case Study

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    our case the competitive advantages of Apple is differentiation and innovation‚ high quality‚ great customer responsiveness‚ high level of marketing and having strong sales department. By recruiting Steve Jobs Apple did its first steps. They have done a good research and according to the results offered their production. By having good marketing and sales and good customer responsiveness Apple gained loyal customers. This means that Apple has good capabilities and resources. Moreover‚ Apple has done

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