USC Marshall School of Business GSBA 520: Business Fundamentals for Non-Business Majors Professor: Thomas. H. Olson Master of Public Administration Zhijun‚ Gao Case Analysis-Southwest Airlines 1. Use the Star Model to describe the strategy‚ etc.‚ of Southwest. Prepare a diagnosis of Southwest. Southwest Airlines is an American airline based in Dallas‚ Texas‚ and it is the largest airline in the United States. Since the airline is originated from a small company‚ but it has won against
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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forefront.2 Proposed Idea(s) Marvel should focus on shifting gears towards the lesser-known characters and develop them by pairing or grouping them in films. Secondly‚ Marvel should continue to follow the 1 Elberse‚ Anita‚ "Marvel Enterprises‚ Inc." Harvard Business School. 5 May 2005. Pg.4 2 ibid pg. 12 current business
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CASE 1 Choosing a New Director of Research Sandra Coke is vice president for research and development at Great Lakes Foods (GLF)‚ a large snack food company that has approximately 1‚000 employees. As a result of a recent reorganization‚ Sandra must choose the new director of research. The director will report directly to Sandra and will be responsible for developing and testing new products. The research division of GLF employs about 200 people. The choice of directors is important because Sandra
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father was a hero." It took Tata by surprise‚ as he expected to encounter anger and sorrow. The above anecdote is narrated by Rohit Deshpande‚ professor at Harvard Business School (HBS)‚ who was interviewing Tata for a five-part video case study on crisis management at the Taj during 26/11. Deshpande started to teach the course at Harvard from October 2010. His students‚ especially non-Indians‚ were transfixed by the topic and were incredulous why employees were willing to give up their lives
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(ITESM) Name: Oscar Ramirez Pantoja ID: A01062945 February 10th‚ 2014 International Strategic Management Professor: Dr. Mohammad Ayub Ayub Khan ASSIGNMENT -1 Introduction The Case called “Making Strategy: Learning by doing” by Clayton M. Christensen presents an easy method of how to develop an strategy with your company whenever it needs it or how to solve issues that seems to be easy but they are not as easy as they look.
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The Ritz-Carlton Hotel Company Case Study Journal Ritz-Carlton is a luxury and successful hotel company in the world. The brilliant reputation of Ritz-Carlton hotel company not only come from the luxurious surroundings but also its outstanding and high efficient customer service. A excellent customer service can create customers loyalty and strengthens competitiveness. Ritz-Carlton makes the best effort to satisfy every customer which is one of the basics “never lose a guest”. In order to provide
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For the exclusive use of M. Muse‚ 2014. Harvard Business School 9-191-006 Rev. October 2‚ 1997 Siemens Electric Motor Works (A) (Abridged) Ten years ago our electric motor business was in real trouble. Low labor rates allowed the Eastern Bloc countries to sell standard motors at prices we were unable to match. We had become the high cost producer in the industry. Consequently‚ we decided to change our strategy and become a specialty motor producer. Once we adopted our new strategy‚ we discovered
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Snapple case 1. severity The severity of this of this problem is showing in exhibit 1. Where total case sales of the first 5 months of 1992 were 6‚8 million the sales of the first 5 months of 1993 were 15‚3 million cases. So that’s an increase of 225% in sales. And when you look at figure 1 you can really see the severity of the problem. Because normally the first five months are only 27‚91% of the total sales in a year. So normal sales volume would be 24‚3 million cases. But if the increase
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w rP os t S 910D05 OPERATIONS STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation
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