Denis Aksenov Strategic Management 2012400783 THE WALT DISNEY CASE SUMMARY According to the case the Walt Disney Company is a highly diversified company. Over the years‚ starting from 1923‚ it has pursued a wide range of diversification strategies. Using horizontal integration Walt Disney operates in media network‚ studio entertainment‚ theme parks and resorts‚ consumer products and direct marketing. From another hand Walt Disney favoured vertical integration: for instance‚ many of its products
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Walt Disney was a pioneer in animated cartoons. His studio produced the first synchronized sound cartoon called Steamboat Willie. I chose Walt Disney because he changed family entertainment forever. Walter Elias Disney was born on December 5‚ 1901 to parents Elias and Flora Disney‚ in Chicago‚ Illinois. Elias and Flora were married in the spring of 1888. Elias took a job as a hotel manager at Daytona Beach. Later that year the Disney’s first son Herbert was born. In 1889 Elias moved his family
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many of you have been to any of the Disney resorts‚ cruise‚ or bought any Disney merchandise? So‚ most of us can relate to topics covered in this presentation. Slide 2 My kids have had tremendous interest in Disney channel since they were toddlers‚ so I have been exposed to the Disney brand for quite some time. But‚ I had the experience of visiting Disney World for the first time‚ last year‚ with my family. My older son had written letters for most of the Disney characters. Both my kids were blown
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Walt Disney Summary of Facts -Walt Disney and his brother Roy started a film studio in 1923. -The first Mickey Mouse cartoon‚ Plane Crazy‚ was made in 1928. -The studios first animated feature film was Snow White in 1937‚ and then came Fantasia and Pinocchio in the 1940’s. -Disneyland opened in 1955 in Anaheim‚ Calif. -Mickey Mouse Club was produced in 1955 until 1959. -The Disney Weekly or better known as The Wonderful World of Disney ran for 29 straight years. -In 1966‚ Walt Disney died
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October 2013 Walt Disney “We keep moving forward‚ opening new doors‚ and doing new things‚ because we’re curious and curiosity keeps leading us down new paths.” Cartoons create a new world for us to explore. Walt Disney has contributed many things to the world; laughter‚ smiles‚ and entertainment. Listen and I will tell you about Disney’s childhood‚ career‚ and present success. On December 5‚ 1901‚ Flora Disney gave birth to a legend. His name was Walter Elias Disney‚ or just “Walt”. Though
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owned and operated by an unrelated Japanese corporation. The Walt Disney Company received royalties‚ paid in Yen‚ on certain revenues generated by Tokyo Disneyland. This new overseas business venture was bringing some concern about the foreign exchange risk to Disney. The management team at the Disney has been considering hedging future Yen inflows from Disney Tokyo since 1985. Mr. Anderson‚ the director of finance at The Walt Disney Company‚ focused his attention on a possible 15 billion ten-year term
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Michael Porter’s Value Chain and Gaining a Competitive Advantage The more value an organization creates‚ the more profitable that organization likely will be and by providing more value to your customers‚ the organization is gaining a competitive advantage. Understanding how your company creates value and looking for ways to add more value are critical elements in developing a competitive strategy. The concept was first introduced by Michael Porter in his 1985 book “Competitive Advantage.” A
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Walt Disney was one of the most creative and innovative people in entertainment history. His optimism and unique vision transformed artistic development into modern American art. Perhaps one of the most significant inventions he is known for is the character of Mickey Mouse‚ but his accomplishments amount to much more. As said before‚ Walt Disney created the animated character Mickey Mouse. Soon after Mickey Mouse ’s birth he (Mickey Mouse) starred in the world ’s first synchronized sound cartoon
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4 The main goal of any business is profit maximization. The best way to do that is through hiring capable managers that possess the motivation to manage as wells as the technical‚ human and conceptual skills that would enable them to efficiently and effectively perform the four main management functions: planning‚ organizing‚ leading and controlling. A perfect example of a top manager that possesses these traits is Robert A. Iger‚ CEO and Chairman of Walt Disney Company. According to Orin C. Smith
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COMPANY PROFILE The Walt Disney Company REFERENCE CODE: 8C7AE530-4ECC-4EF5-AC18-370E646FD097 PUBLICATION DATE: 31 May 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. The Walt Disney Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...........................................................
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