healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the marketplace. Optimal segmentation‚ targeting‚ and positioning were important factors to
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Case study : Metabical Positining and communication strategy for a new weight-loss drug Question 1 – How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? They should target women less than 65 especially (exhibit 2). They seem to be more aware than men to their weight. But most of the population (men and women) are now more conscious that losing weight is important for health. We can talk about normal customers including young
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HARVARD BUSINESS SCHOOL EXCEL COURSE All Masters programs in the Lindner College of Business involve coursework that presumes facility with spreadsheets. In Statistics‚ Managerial Accounting‚ and Financial Tools‚ spreadsheets are indispensible tools. In a host of other classes they enable superior analysis‚ organization‚ communication‚ and planning as well. Therefore‚ before starting coursework in any Masters program‚ students must PASS the On-line Introduction to Spreadsheet Modeling Course available
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As a team leader‚ Jane has already touched based with her group and recognized everybody’s role: Tom is “the joker‚” Jack is “the intellectual‚” Caroline is “the mom” and Andy is “the top performer and troublemaker.” She understands that all of them are high-paid employees and have been working as a group for a while‚ at least much longer than she has. As far as the performance‚ Jane believes that they are high performers and make up a very interesting and strong group; although there is no evidence
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CHAPTER 1 BUSINESS REVIEW Got Cha’a Bubble Tea House is a family-owned business that offers several kinds of tea. June 24‚ 2012 when this unique kind of business was founded and established by MajolynMaravilla Ramos. The founder’s concept all started when she travelled Taiwan and found out that in the Philippines‚ milk tea became a new trend. Through this‚ she got interested to establish this kind of business. To formulate her ideas‚ she attended seminars and conduct her proper training in Taiwan
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This form can be used to organize your thoughts about a case. As you perform your analysis remain open to the fact that your interpretation of the facts may change and therefore you should constantly revisit your answers. Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus for your analysis. The type of case that this is an evaluation case. In this case‚ one of the major problems that will be the main focus is the simple fact that there have been
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their focus was on claims processing‚ but over the years‚ they leveraged their pharmacy network to negotiate discounted rates on pharmaceuticals. This allowed the PBMs to gain power in the healthcare industry‚ and with the use of drug utilization reviews‚ disease management and formularies (especially)‚ they tightened their grip. In a sense‚ pharmaceutical manufacturers needed to go through these PBMs to access certain markets. Drug manufacturers need to regain access to these markets
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______________________________________________________________________________ Executive Summary: Airborne Express the current underdog in the express mail business has been able to compete with market leaders due to innovation and optimization strategy. The company built on cutting cost and emphasizing reliability now faces pressure from the leaders UPS and FedEx to change their pricing strategy. This change from standard rate pricing to distance-based pricing puts Airborne in a dilemma in which
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I. Executive summary: A. Problem statement: Optical Distortion Inc.(ODI) is a small new company‚ not yet in business‚ with a patent for an innovative product designed to prevent chickens from cannibalism behaviors toward each other. These lenses are used instead of traditional way of debeaking. ODI must develop marketing strategies about targeting‚ positioning and optimal pricing to launch its new product. B. Recommendation: The dilemma ODI faces is whether introduce its product
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This is a really tough decision and the mind is constantly changing against to the conclusion. But after a thorough consideration‚ I don’t think the team should race this time. John should get more data and information for the engine failure until he decides to race again for the next season. There are numerous ways to decide to race or not for John Carter when it comes to decision making. He can make the decision based on either his fellow chief mechanic Tom’s view‚ or the engine expert Paul’s assumption
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