HARVARD BUSINESS SCHOOL 9-801-354 REV: OCTOBER 29. 2001 JODY HOPPER GITTELL CHARLES O’REILL Y Where have you heard this before? We’re starting tickets and go to the big cities.’ a new low-fare airline. We’re going to offer low-fare -Financial If you want to be a millionaire‚ start with a billion dollars and launch a new airline: -Richard Branson‚ Founder‚ Virgin Analyst Atlantic Airways Keep an eye on ]etBlue. That could prove to be a successful operation.3
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At the beginning‚ JetBlue management set the tone for themselves that they would be different then other airlines. To do that they set values for all employees from top to bottom to follow and they set up an attractive pay and a unique benefits package that would allow for successful recruitment and retention of employees‚ while significantly reducing the chance of a union moving into the organization. Equal Employment Opportunity Laws There are certain Equal Employment Opportunity laws that
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Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner‚ David Neeleman‚ understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive‚ will David Neeleman be able to start an airline that has low ticket costs‚ technology driven‚ and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in 1998 five
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Executive Summary JetBlue Airways‚ the latest entrant in the airlines industry has gone through the initial stages (entrepreneurial and collectivity) of the organizational life cycle rapidly under the successful leadership of David Neelman. JetBlue Airways is currently in the formalization stage of the life cycle where in it needs to create procedures and control systems to effectively manage its growth. Also as it proceeds to grow further to reach the elaboration stage‚ JetBlue needs to continue
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Starting From Scratch Or Buying An Existing Business If you’re about to have a business‚ you’ll think about how to get it‚ by staring a new one or buying an existing one. Anna Bryant bought an existing salon when she had the chance instead of starting her own. The reasons for that are because she had no business experience or skills but she believes that she have the capabilities to run this salon‚ also she’s an entrepreneur for the first time and this will save her the time of the stating
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Journal of Case Research Volume II Issue 02 Communicating in a Crisis and the Role of a Business Leader: The Case of Jet Airways Payal Mehra1 Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Hong Kong‚ Singapore‚ Kuala Lumpur‚ Colombo
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strategic management decisions of Indian Aviation Industry 1 Table of Contents Chapter I: Introduction 1.1 Objective …………………………………………………………………………….. 1.2 Scope of the project...……………………………………………………………....... Chapter II: Theoretical Framework and Review of Literature 2.1 Indian Aviation Industry................................................................................................ 2.2 Key Domestic Players……………………………………………………………......... 2.3 Product Mix………………………………………………………………………........
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Crafting and Executing Strategy Jet Blue Airways case study In 2008 businesses began to cut back on employee travel‚ and consumers tried to save money and used stay-cations instead of vacations‚ during a summer the U.S. economy slowed and oil prices rose; jet fuel prices went through the roof as a result. to offset the higher fuel costs‚ airlines began increasing revenues by means such as: fuel surcharges‚ charges for the first checked bag‚ charging for blankets‚ pillows‚ and headphones‚ and
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AVIATION INDUSTRY | JET AIRWAYS | | | | | | | INDEX Sr. No. | Topic | Page No. | 1. | Bibliography | 3 | 2 | Overview of Aviation Industry | 4-5 | 3. | Introduction to Jet Airways | 6-7 | 4. | Segmenting‚ Targeting‚ Positioning | 8-10 | 5. | The Marketing Mix | 11-19 | 6. | Recommendations | 20-21 | 7. | Student List | 22 | BIBLIOGRAPHY www.google.com Web sites on aviation www.jetairways.com www.jetariwaysindia.com OVERVIEW 1. Sector structure/
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Jet Airways.com Jet Airways and Etihad Airways are proud to announce the conclusion of the transaction for the subscription of 24 per cent minority equity stake in Jet Airways. This follows all government and regulatory approvals received on the 12th of November 2013. The infusion of foreign direct investment in the Indian aviation sector will result in economies of scale‚ growth in traffic at Indian airports and will create job opportunities across the aviation and tourism sectors. It will greatly
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