ALBEDO SCHOOL OF BUSINESS MANAGEMENT A.D.B.A Examination CONSUMER BEHAVIOUR Total Marks: 100 Section A – (5 x 15 = 75 marks) Answer any FIVE of the following 1. What is consumer Behavior? Explain briefly the various factors influencing consumer behavior taking example of any consumer durable of your choice? 2. Distinguish between Market Segmentation and Product Differentiation
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court. Causes of the accident may be: * Technical problem of the flight management system * Human causes‚ for instance a pilot’s fault. * Combination of several technical problem and a wrong decision from the pilots Loss of control due to instrument manufacture‚ poor crew resource training and spatial disorientation (disputed) 6 crew members (most of them Egyptians) and 142 passengers (most of them French) died: so which court may judge this case? Choosing the
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Primary Product Decisions for Google Nexus 7 Two weeks ago‚ I purchased the Google Nexus 7; I’ve had the opportunity to experience the product first hand‚ and to understand the product decisions that were made by marketers for the brand. The Google Nexus 7 product decisions is typically a combination of the product’s attributes‚ branding‚ packaging‚ labeling and the support services that come with it. First‚ product attributes are divided into quality‚ features and style and design. In terms
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selfish giant The title of the story “The Selfish Giant” is very much familiar to me because‚ I heard about this story in my school days and I found it very interesting. The author of the story Oscar Wilde is very familiar to me. I studied “A Woman of No Importance” in S.Y.B.A. syllabus so I am indented to choose this story. In his creation “A Woman of No Importance” he shows his witty style in this story as we know Oscar Wilde was a famous for his witty dialogues and humor. He showed his best
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Coming out of the first year of the merger‚ what new opportunities should the new “Defining Entity” pursue in order to grow business? EDS Market Strengths ➢ Heath care ➢ Insurance ➢ Communications ➢ Electronics ➢ Aerospace ➢ Defense industries A.T. Kearney Market Strengths ➢ Manufacturing ➢ Consumer products ➢ Transportation ➢ Chemical pharmaceuticals Combined Strengths ➢ Automotive ➢ Financial services ➢ Energy ➢ Retail
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In Malaysia‚ Giant will step into the age of 66 in year 2010; they are pioneer in the concept of modern supermarket shopping and has been ranked 11th of Most Valuable Brand in year 2007 and 12th in 2008‚ they also rewarded as the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailer’s Award for 2 consecutive years in 2007 and 2008. They also succeed in the Best Brands in Consumer (Hypermarkets)‚ Brand Laureate Award 2007/208 for Corporate Branding and also the Excellence Service
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Marketing IBM 2014-‐2015 Harvard Business School : Case study TruEarth Healthy Foods : Market Research for a New Product Introduction There is many aspects that made the Cucina Fresca pasta successful. Here are some of them : TruEarth Healthy Foods was the first company to launch such a product so they had the advantages
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OBEY GIANT Heidegger describes Phenomenology as "the process of letting things manifest themselves." Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation. The first aim of Phenomenology is to reawaken a sense of wonder about one’s environment. The Giant sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship
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A Giant Babylonian Footprint Everyone has heard of Babylonia at least once in their life. Although‚ very few know much about this civilization‚ Which means that few know about the impact the Babylonians had on modem day. Agriculture‚ religion‚ and social structure. Babylonians is a civilization that was located in what is now known as lrap. The Babylonians thrived from 1894 BC to 539 BC‚ and even appeared in the Bible. Babylonia also appears in several events in history. We need to acknowledge the
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DEVELOPMENT OF A WEB-BASED SALES AND INVENTORY SYSTEM (SALES MODULE) OF H & N FUELS‚ ISABEL‚ LEYTE ROSALYN LONDRES BACALE ------------------------------------------------- ------------------------------------------------- 1/ A Software project manuscript presented as a partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Information Technology from the Visayas State University - Isabel‚ Leyte. It is prepared at the Department of Engineering
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