1 HARLEY-DAVIDSON. THE LIFESTYLE HARLEY DAVIDSON: The Lifestyle 2 Synopsis In this case study we will analyze Harley-Davidson unique way of marketing. How they chose to invest the majority of their marketing budget back in their customers‚ to give the ultimate Harley experience and way of life. And how all of the above translate to exceptional brand loyalty and growing sales in traditional and new demographics. 3 The Lifestyle Harley-Davidson has positioned itself as a way
Premium Harley-Davidson Motorcycle Harley Owners Group
Case Analysis Harley Davidson Question 1: What are the strengths and weaknesses of Harley-Davidson? Strengths of Harley-Davidson 1. Strong brand image. Over 110 years‚ Harley-Davidson have created strong brand image in the world. It is not only because of the high quality and performance motorcycles that provides great riding experience‚ but also due to the special life style that it brings to its customers. It also keeps sponsor and hold national and local rallies and activities to enhance
Premium Motorcycle Marketing Harley Owners Group
References 2 Introduction: I decided to choose the case of Harley-Davidson because I ’m keen on sport automobile‚ I ’m pilot of karting (Go-kart) and I share this passion that I loved nice mechanics. Furthermore‚ I have my motorbike license and I tried for the first time a Harley-Davidson there is few days and I was surprised by the sensations that I had because I thank that it was a motorbike for the elderly. So I think Harley-Davidson is a great case to study because they have a strong brand
Premium Motorcycle Harley-Davidson Marketing
SWOT analysis on Harley-Davidson‚ Inc. (Harley)‚ number 458 on the 2012 Fortune 500 list (Fortune‚ 2012). Company Overview Harley is one of the leading organizations in the world for producing heavyweight (>650 cc) motorcycles. The company not only produces and sells motorcycles‚ but a wide range of associated products‚ including parts and accessories‚ clothing and apparel‚ and financial services. Harley-Davidson‚ Inc. is divided into two operating segments: Harley-Davidson Motorcycle
Premium Harley-Davidson Motorcycle Harley Owners Group
1. Background The Harley Owner Group (H.O.G)‚ a factory sponsored motorcycle enthusiasts club was established in 1983. The group was primarily formed in order to enhance the Harley Davidson brand experience by bringing the company closer to its customers and also to promote a positive brand image by controlling the negative influence of the biker gangs that many felt dominated the sub-culture. By the end of 1999 the H.O.G counted half a million members and about 166‚667 members were considered
Premium Brand Brand equity Harley-Davidson
Revving up sales at Harley-Davidson There is a mystique associated with a Harley-Davidson motorcycle. No other motorcycle _ in the world has the look‚ feel and sound of a Harley-Davidson. Demand for Harley- Davidson motorcycles outweighs supply even though the company produces 300000 motorcycles a year‚ which generates over USS4 billion in revenue. Some models have a two-year waiting list. The company recently won a number of awards‚ including being rated: 2nd in ComputerW0rId’s Top 100 Best Places
Premium Motorcycle Harley-Davidson Decision theory
1. As CEO of Harley-Davidson I would compare the advantages and disadvantages of using exporting for example giving the market access into a new marking‚ making us able to maximize revenue in a short amount of time. A disadvantage would be being viewed as an outsider making it harder for people to feel comfortable with the product. Joint ventures agree too much faster and less costly access to foreign markets. It also decreases the start up cost to the international partner. A disadvantage of a joint
Premium Motorcycle Harley-Davidson Harley Owners Group
Behavior Group 8 | Building Brand Community for Harley Davidson | Analysis on the basis of Attitude Formation | | | | Submitted To Prof. Krishanu Rakshit Submitted by: Pranav Santurkar Rakesh Mishra Akshay Mahajan Anjanjot Singh Vinay Kumar | The Harley Owners Group (HOG) The Harley Owners Group or HOG is a factory sponsored motorcycle enthusiast club established in 1983. Its main aim was to negate the influence of outlaw bike-gangs as the face of the Harley Davidson
Premium Harley-Davidson Harley Owners Group
1. Historically‚ how did Harley-Davidson manage to dominate the U.S. market? How did it do so and what were its sources of competitive advantage? And starting in the 70s Harley got into trouble‚ what changed? Internally? Externally? Harley-Davidson is synonymous with the American Motorcycle culture and did not get there by accident. Since its conception as a company in 1903 the company has been known for their classic American style heavy bikes‚ their industry changing innovations and the superior
Premium Motorcycle Harley-Davidson Harley Owners Group
Harley Davidson Introduction Harley-Davidson’s history began in 1903 when Arthur Davidson‚ his brothers Walter and William‚ and William Harvey produced three motorcycles in a shed built in the Davidson’s backyard. Their reputation in motorcycle racing grew in the early 1900’s and elevated even higher with the production of the “V-twin engine” a Harley-Davison trademark. The new engine allowed the company to thrive throughout World War I by producing 17‚000 motorcycles for military use. The company
Premium Motorcycle Harley-Davidson Harley Owners Group