Strategic Management and Strategic Competitiveness Donald E. Baker Strayer University Dr. Nicole Ortloff BUS 499-Business Administration Capstone Oct 17‚ 2014 Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President‚ and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls‚ Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink
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“Strategic planning involves identifying the current business of a firm and the business it wants for the future‚ and the course of action or strategy it will use to pursue its objectives.” (definition) While Harley-Davidson and its competitors‚ both domestic and international‚ have been alive for decades‚ it is becoming increasingly difficult to shift such established entities to compliment a new‚ younger group of potential riders. An expanding economy‚ technological advances such as the internet
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SIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
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The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions‚ projects‚ geography‚ or some combination of these? Harley Davidson is an MNC organized by a geographic area structure. This MNC operates in Europe‚ Middle East‚ Africa‚ Asia‚ Latin America‚ US‚ and Canada. 2. Is the structure clearly understood by everyone in the corporation? Yes. The employees
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Harley Davidson Performance Analysis There are many ways to analyze the performance of a company‚ some more popular than others. According to the Barney text the accounting method is the most popular way of measuring a firm’s performance (Barney‚ 2002). Some of the reasons for the popularity could include the fact that accounting measures of performance are publicly available on many firms and they communicate a great deal of information about a firm’s operations. Other methods of performance
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Harley Davidson Case Study Company Summary: Harley-Davidson is one of two American producers of motorcycles‚ and the nation ’s #1 seller of the cruiser style of motorcycles. The organization offers 35 different models of custom and touring bikes through a worldwide network of more than 1‚500 dealers. Harley models include the Sportster‚ the Fat Boy‚ and the Electra-Glider. The company also produces sport bike style motorcycles under the brand name of Buell. Other than its motorcycles‚ Harley-Davidson
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Opportunities…………………………………………………..4 d) Threats……..……………………………………………………..4 3. Analysis of Harley Davidson Case Study……………………………..5 4. Recommendations…………………………………………………………….6 5. References…………………………………………………………………………8 1. Executive Summary Harley Davidson is an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business‚ the Harley Davidson business has endured the peaks and troughs of economies to be recognised
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1) Your recommendation to the Harley Davidson Management Team: Should Harley Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix? HD should continue its popular posse ride because of the following reasons HD being a high involvement product‚ keeping the customers involved even after the sales. It fosters the feeling of brand community which leads to consumer’s personal identification with the brand Gives a deeper insight of the
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the first business in the United States to use just-in-time inventory. 2. The direction are set onward by lower level of employees and implemented by top management. Top management encourages education for employees of company objectives and develops a trust that employees will execute the right decision. B. Corporate Culture 1. Quality key ingredient - Open communication between all levels of employees was essential. 2. Values - They are the heart of how we run our business. They guide
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Harley –Davidson is a luxury motorcycle company which has huge loyal customer base most of middle aged and high income men. It also has loyal employee who contributed much to the company when it went through some rough time. With high quality product‚ loyal customers and hardworking employees‚ Harley-Davidson has gone through all the hard time and now is a fine company which also has stable financial statements as well. However‚ Harley-Davidson has its own problem like any other corporations. The
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