HARLEY DAVIDSON CASE ANALYSIS GLOBAL STRATEGY & POLICY MAN 4720 INTRODUCTION For over a century‚ Harley Davidson has excelled in providing consumers with distinctive style and outstanding quality. The motorcycle industry is a consolidated industry where they have high barriers to entry‚ differentiated products‚ well established brands and high profit margins. In my opinion‚ Harley Davidson maintained its competitive advantage by following the generic competitive strategy model of differentiation
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Executive Summary Harley-Davidson‚ Inc. is primarily in the business of recreational vehicle. Harley-Davidson was incorporated in 1981 and is based in Milwaukee‚ Wisconsin. Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee‚ Wisconsin to one of the most recognized company names worldwide‚ they have been passionate about motorcycles. Harley-Davidson‚ Inc. has a moderate to high level of diversification in the motorcycle industry. The corporation owns
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Harley Davidson Motor Company: Enterprise Software Selection Saddle up in style and innovation – With all THE DUST BLOWN OFF The Criteria: In order to select the provider of an enterprise –wide procurement and supplier management system the case study deals with two aspects: * Functional criteria and * Qualitative criteria The implementation of the new systems‚ involves the heavy change‚ which must be understandable‚ compatible‚ and it has to adhere with the requirements of the company
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HARLEY DAVIDSON: Preparing for the Next Century Executive Summary: Harley Davidson (HD) was established in 1903 by Harley‚ Arthur and Walter Davidson‚ and till date has proven to be an undisputed leader in the US heavyweight motorbike industry. The case discusses its strategies of sustaining a large market share as the motorbike Enterprise enters the 21st Century. During the first three decades‚ HD prioritized quality of its product by employing research and development (R&D). The Company
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1. Historically‚ how did Harley-Davidson manage to dominate the U.S. market? How did it do so and what were its sources of competitive advantage? And starting in the 197-s Harley Davidson got into trouble‚ what change? Internally? Externally? 2. What were the major ingredients of the Harley-Davidson’s transformation process? What elements seemed to you to be the most important? What three or four lessons summarize the experience of Harley Davidson? 3. What are Harley’s current sources of
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Form CASE 35 Harley-Davidson Inc. 2008: THRIVING THROUGH A RECESSION Decision Date: Finish 2008 FY Sale: Finish 2009 FY Net Income: Finish Introduction Finish Current Situation 1. Current Performance European market share has continued to grow. Finish needs % Harley-Davidson controls nearly half of the market share for heavyweight motorcycles. 2007‚ Harley-Davidsons net profits and new sales were down. Motorcycle shipments declined from 2006 to 2007. Harley-Davidson is currently
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SWOT ANALYSIS OF HARLEY DAVIDSON |STRENGTHS |Well Known Name. |Aged Customers Mass |WEAKNESSES | | |Coolness. |Production Capacity | | | |Leader in Motorcyle |Not Appeal to Women | | |
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Competitive Landscape Harley Davidson‚ as a producer of motorcycles‚ competes as part of the “Recreational Vehicles” industry. Winnebago‚ Polaris‚ Thor‚ Arctic Cat‚ and Marine Products are just some of the companies that also compete under Recreational Vehicles‚ but these companies dominate the industry comprising of 92% of the market share. These 5 companies specialize in manufacturing boats‚ jet skis‚ snow mobiles‚ and terrain vehicles such as four-wheelers‚ Polaris being the only company
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Addressed pg 2 Strategy Alternatives pg 3 Final Recommendations pg 3 1 Introduction Harley-Davidson Motorcycles have been around for just over 100 years. They became popular after World War II and had continued success until the 1970’s when the company was sold. In 1981 a group of executives bought the company and turned it around into what it is today. Harley-Davidson has had some hard times and some images to shed to get
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Sonia Y. Farfan Murte 10/20/2014 Harley-Davidson Memo To be competitive in today’s market‚ companies need to evaluate their organizational capabilities from time to time. This allow companies in different industries to attract their customer’s attention by offering uniqueness and creativity in products that stand out from the competitors. By innovating and constantly updating their products‚ companies are always able to target and attract more customers. Harley Davidson‚ one of the most famous companies
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