Stategic Plan Executive Summary –Harley Davidson Strategic Plan The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players‚ such as Yamaha‚ Suzuki‚ and Honda‚ generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight motorcycle market are based on several factors; price‚ quality‚ reliability‚ styling‚ product features‚ customer
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Bahçeşehir University‚ Executive MBA “Marketing Management” Harley-Davidson-Creating an Enduring Mystique Course Instructor: Pınar KILIÇ Prepared by: Bayar MOHAMMED Invitation to Make Your Own Analysis & Conclusions: Do you think Beal’s rejuvenation efforts could have been better handled? Support your conclusions. My answer will takes 3 tiers: -Detailing the history of the tough competition between Harley-Davidson Motor Co. & Japanese rivals. -Evaluating the keen & innovative
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The Strength of Harley-Davidson Harley-Davidson‚ Inc.‚ the only U.S. motorcycle manufacture still in business‚ dominated the superheavyweight motorcycle market with a 62.3 percent share while Honda had 16.2 percent‚ Yamaha had 7.2 percent‚ Kawasaki had 6.7 percent‚ Suzuki had 5.1 percent‚ and BMW had 2.5 percent in 1990 (592&596). The company also had a number of international markets. Actually‚ in 1990‚ approximately 31 percent of the sales were overseas. The company had made efforts to
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1. What kinds of things has Harley-Davidson done well with its H.O.G program to create an extraordinary customer experience that is unique and valuable to its members? Harley Owners Group has been sponsoring many events and activities that can give their customer extraordinary and valuable experience. Examples of events and activities that are sponsored by independent dealerships such as Harley-Davidson Singapore are short rides‚ major destination rides‚ or local charity events. Numerous rides have
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Manufacturing Just-In-Time: JIT inventory is the driving force of Harley ’s quality-improvement program. JIT works on a demand-pull basis and seeks to eliminate all waste and activities which do not add value to the product. Suppliers of Harley had to implement JIT into their production process in order to compliment Harley ’s system. Previously‚ Harley utilized a complex‚ computerized inventory system‚ Material Requirements Planning‚ which was based on maintaining high levels of stock‚ to offset
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HARLEY-DAVIDSON HOG CASE STUDY Introduction After near extinction Harley-Davidson has become one of the premier motorcycle manufacturers and distributors in the world. A primary driver in this success has been their attention to building the Harley-Davidson brand with attention to customer loyalty‚ specifically with the creation of a brand community of customers – the Harley Owners Group (HOG). Through HOG they have been able to connect with customers at the grass-roots level. Their
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departments from my high to low conflicts. What I understood Harley Davidson implemented at their Kansas City plant‚ is a remarkable feat not only did they give each department tools and the ownership. They did this in a way that no other companies has done before; by dividing the planet into four operating groups each of them elects a representative to be directly involved with the policymaking of the plant operations. Harley Davidson also‚ gave the operating group the ability to set their own schedules
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1. Identify Harley- Davidson’s strategy and explain its rationale Harley Davidson opted to follow a Differentiation Strategy‚ fact that becomes evident since everybody knows that acquiring a Harley means much more than just having a motorbike. But let us go deeper in this. What is it understood by a Differentiation Strategy? Obeying to Michael Porter’s model‚ firms can follow two types of business strategies in order to fight against the competitive forces (threat to substitutes‚ buyer power
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Kim Brown Sims Module 1 Case Assignment MKT 501: Strategic Marketing Dr. Darlene Jaffke February 27‚ 2012 Selling Mama Hog Harley Davidson has typically targeted older‚ well established men seeking exhilaration and a desire to exhibit their status. To grow its brand and sustain its business in a declining economy‚ Harley must aggressively target women. Key foci to accomplish this goal are glorification of the feeling of ownership‚ introduction of color and styles behooving
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Harley-Davidson’s Just-in-Time (JIT) Journey Case Summary This case is about the Just-in-Time (JIT) implementation at Harley-Davidson Motor Company. After World War II‚ they faced with competition from Japanese companies‚ which were able to produce better quality motorcycles at comparatively lower cost. Harley-Davidson found that there were three most important practices of Japanese companies‚ which differentiated their production process from that of others: JIT manufacturing‚ employee involvement
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