1) Your recommendation to the Harley Davidson Management Team: Should Harley Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix? HD should continue its popular posse ride because of the following reasons HD being a high involvement product‚ keeping the customers involved even after the sales. It fosters the feeling of brand community which leads to consumer’s personal identification with the brand Gives a deeper insight of the
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Case Analysis of Harley-Davidson‚ Inc. Executive Summary Harley-Davidson‚ Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I‚ when the U.S. infantry used 20‚000 of the company’s motorcycles in its war effort (Taylor‚ 2010). Best recognized for its manufacturing of heavyweight motorcycles‚ Harley-Davidson has captured half the U.S. market and a third of
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The core problems that Harley Davidson faces on an ongoing basis are maintaining their market position in North America while expanding their market segments to a younger and broader scope of riding enthusiasts and their ability to expand their market position in international markets. Due to the longevity of Harley Davidson’s existence they are faced with numerous challenges. Over the years it have become quite difficult for Harley Davidson to maintain their position of high profitability within
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| | |Winter Quarter‚ 2004 | SiL’K Supplier Selection Report of Findings and Recommendations Harley-Davidson Motor Company Prepared By: Thomas A. Pinkowski Business Analyst Blue Demons Consulting January 26‚ 2004 -Confidential
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Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success
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Case Study Harley Davidson Department of Marketing IV Prof. Dr. Florian Kraus University of Mannheim Fall term 2011 By: Veilleux‚ Jacques-Olivier-1345802- jveilleu@rumms.uni-mannheim.de Vela Loira‚ Valentin -1346667-vvelaloi@mail.uni-mannheim.de Viscosi‚ Jennifer - 1344990- jviscosi@mail.uni-mannheim.de Wang‚ Yi - 1326001 - yiwana@mail.uni-mannheim.de Wijma‚ Ludwig - 1346338 - lwijma@rumms.uni-mannheim.de Yip‚ Lu Yi - 1342949- luyiyip@gmail.com Mannheim‚ November 2011 Table of
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Summary “Harley-Davidson is the iconic American motorcycle manufacturer. Founded out of a small shed in 1903 by William S. Harley and Brothers Arthur and Walter Davidson in Milwaukee‚ Wisconsin. The Motor Company produces traditional cruiser motorcycles utilizing air-cooled V-Twin engines. When Harley and Davidson produced and sold their first motorcycle in 1903‚ they were one of many small motorcycle marques springing up across the country. Flash forward more than a century and the Harley-Davidson
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Harley-Davidson: Women and Motorcycles Introduction An American tradition can be dated back to 1903 when two young men brought their idea to life and produced the first Harley-Davidson motorcycle. At the time‚ the motor-driven motorcycle that these young men were inventing was to be for their own personal use. Once it was produced‚ it became popular with motorcycle enthusiast and having survived some difficult times Harley-Davidson is just as popular today‚ as it was when if first began (Bolfert)
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. . . 3 Introduction . . . . . . . . . 4 Harley Davidson and its Strategy . . . . . . 5 Harley Davidson’s Strengths . . . . . . 7 Harley Davidson’s Weaknesses . . . . . . 9 Harley Davidson’s Opportunities . . . . . . 10 Harley Davidson’s Threats . . . . . . . 11 Social Marketing . . . . . . . . 13 Harley Davidson’s New Strategy . . . . . . 14 Suggestions for Harley Davidson . . . . . . 16 Strategy Suggestions for Harley Davidson . . . . 17 Conclusion . . . . . . . . . 18
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Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
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