HARLEQUIN Case Analysis Memorandum The Harlequin MIRA decision Alex Gold 13 Strategic recommendation of Harlequin’s MIRA Program Harlequin Enterprises: The MIRA Decision After examining Harlequin’s current strategy‚ market position and opportunities available‚ I recommend that Harlequin should enter single-title women’s fiction market with a campaign strongly focused on the romance genre‚ featuring some of the best-selling authors that were once Harlequin series authors. I will
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Harlequin Enterprises: The MIRA Strategy Faced with stabilizing growth in the series romance market‚ Harlequin must launch the MIRA program by focusing exclusively on women’s single title romance novels. By entering the growing single title market‚ Harlequin takes a capitalistic stance towards the weaknesses exposed in the competitive environment and is able to leverage its existing business model to build upon a well-recognized brand. Acute awareness of the industry forces and Harlequin’s value
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Issues Harlequin‚ the successful company produces series romance products was founded in 1949 and had become a symbol representing series romance fiction. The Vice-President of direct marketing‚ Donna Hayes stated‚ the demand for single title women’s fiction grow continuously while the demand for series romance remains stable. As the result‚ the problem Harlequin has is whether or not to launch MIRA‚ a new line of single-title women’s fiction novels and if so‚ how to launch it. Analysis Harlequin
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CASE ANALYSIS MEMORANDUM - HARLEQUIN ENTERPRISES May 10‚ 2013 Name: Asad Jawed Student #: 135817660 BU601 - T5P HARLEQUIN ENTERPRISES To: The Torstar Board From: Donna Hayes - VP of Direct Marketing Date: June 1‚ 1993 Re: the launch of MIRA - single title initiative Harlequin Enterprises has been able to capture 80% of the series romance market. Our great existing strategy (see exhibit 1) has allowed us to be the biggest player in the series romance market. Now we face the opportunity
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“Sedra‚ if you do not hurry up‚ I will not wait for you.” Mire bawled incessantly‚ sulking her wrinkles deeper into her face. The tired eyes that Mire wears has longed for rest for many months. Her overgrown‚ scruffy look represents her character‚ being generally uneasy to everyone around her. The acrid curses that followed only led me to tear more‚ but the bittersweet aftertaste of each tear soothed the pain in my wound. Slowly it recovered and the bleeding had stopped‚ casting the last tear into
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Harlequin Enterprises: The Mira Decision Harlequin Enterprises has dominated the series romance fiction novel market since the 1970’s. Harlequin has fought off every major competitor in this genre and maintained consistent performance for multiple decades. Brand loyalty‚ worldwide production capabilities‚ production efficiencies‚ creative control‚ and distribution are the strengths that Harlequin utilizes to dominate the series romance genre. Having a consistent product has helped Harlequin
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1 Introduction to MIRA3 1.1 1.2 1.3 1.4 What is MIRA? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 3 3 3 4 4 4 7 What to read in this manual and where to start reading? The MIRA quick tour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . For which data sets to use MIRA and for which not 1.4.1 1.4.2 1.4.3 Genome de-novo
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the Writings of Mira The present paper explores the treatment of love and devotion in the selected poems of Mira. Her devotion to Lord Krishna is incomparable greatness beyond all possibility of calculation‚ measurement or imitation. Mira used elegant words in her poetry. In her poems‚ the elevated thought of true love for Lord Krishna results in an elevating effect morally‚ linguistically and artistically. Her poems build a platform of Divine understanding of the nature of love. Mira is the moth that
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of Harlequin and Lamellar Ichthyosis In the world of genetics‚ genes are what drive the pathways to how the body processes‚ when there is a mistake in the gene the bodies mechanic do not function the way it should. In many cases‚ a result would be a deformity and/or a disease. In humans there are 46 chromosomes and on each of these chromosomes are thousands and thousands of genes which all correlate to the function of the body. When mutations occur this can lead to problems‚ with Harlequin Ichthyosis
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Framework of Harlequin in series romance fiction The primary issue facing Harlequin is the steady loss of share in a growing women’s fiction market due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing‚ the unit sales stalling that occurred in the late 80’s and early 90’s acted as a warning signal to Harlequin. A change in pricing strategies enabled revenues to continue to rise‚ but this was a short-term solution and Mira has the
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