e-mail:sk4724@students.poly.edu MG 6303-Operations Management CASE#1 Chapter#2 “Hard Rock Café’s Global Strategy” Q1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971? Ans. Hard Rock Café has been serving food and rock music with enthusiasm since the opening of its first café in London in 1971.The strategy changes that have taken place are as follows: 1. Hard Rock introduced the concept of ‘experience economy’ to its café operations .The strategy
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SERVICE MARKETING ABOUT TAJ The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India. Legend has it that this was one of the reasons why Jamshetji Nusserwanji Tata‚ the first Indian industrialist built India’s first luxury hotel. He went ahead with the project although he was busy with plans to industrialise India. The first Taj Hotel‚ the flagship of the Group was born in 1903 and stood alone for almost half a century
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HARD ROCK CAFE 10 OPERATION MANAGEMENT DECISION BACKGROUND - Since its founding in 1971‚ Hard Rock has gone thru many strategy changes. The company started out as just a small London cafe‚ and now has 110 cafes thru ought the world‚ hotels‚ casinos‚ live music venues‚ a rock museum‚ and an annual Rock concert. Hard Rock also makes a significant amount of their revenue‚ 48%‚ from retail merchandise. Hard Rock Café is the number one themed restaurant in the world‚ and is one of the most highly recognized
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Management MW1:00 pm-2:15pm Dr. Segall February 3‚ 2015 Hard Rock Café: Operations management in services Hard Rock Cafe International‚ Inc. is a chain of theme restaurants founded in 1971 by Americans Isaac Tigrettand Peter Morton in London. In 1979‚ the cafe began covering its walls with rock and roll memorabilia‚ a tradition which expanded to others in the chain. Currently‚ there are 191 Hard Rock locations in 59 countries including 145 cafes‚ 21 hotels and 10 casinos. From the case (HRC)‚ I identify
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Retail Store Solutions Hard Rock Café sets new dining trends with an IBM point-of-sale solution. Highlights Challenge Enhance customer satisfaction by reengineering restaurant service delivery to improve process efficiency and employee productivity Solution A highly reliable POS solution featuring IBM SurePOS™ 500 systems and third-party wireless technology Benefits A return on investment in less than one and a half years and improved responsiveness to diners’ preferences Offering
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. The 10 decisions in Operations Management is applied at Hard Rock Café. 1) Design of Goods and Services: Customers at Hard Rock Café don’t just want meals; ever more they want an experience. This experience concept is to provide not only a custom meal from the menu‚ but a dining event that includes a unique visual and sound experience not replicated anywhere else. Its strategy is led by differentiation. In short‚ the design of goods and services is meant to provide that kind of experience
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Marketing Mix [Name] MKT/421 February 6‚ 2013 [Instructor] What is Marketing Mix? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Process of finding the target market and its marketing mix is called marketing strategy. “The marketing mix—or the four Ps—consists of tactical marketing tools‚ blended into an integrated marketing program that actually delivers the intended value proposition to target customers “(Kerin et al.‚ 2011
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differentiated from its competitors. Business owners can use a set of tools called the “Marketing Mix” to provide the unique quality that the item for consumption is a need. This tool is made up of a set of controllable factors that can be adjusted until the precise combination is established to satisfy the needs or wants of consumers in a particular target market while generating a profit. The Marketing Mix is made up of four factors. They are product‚ price‚ place and promotion. The product can
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Diversity assessment in an organization is critical for success of many companies. Companies such as the Hard Rock through creation of evaluations in assessing diversity allow a process that is an integral part of a proper management system. Customized surveys are one of the many things that can be used to accomplish an assessment efficiently to provide the company with useful information. This is why proper management strategies are critical to help companies face innovated diversity challenges
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Marketing Mix The marketing mix for a product is a major factor in influencing whether a business can sell it profitably. The marketing mix is made up of seven interrelated decisions − the 7Ps. The four key ones are product‚ price‚ promotion (including advertising and packaging) and place (where and how a product will be sold to consumers). The other 3Ps largely relate to marketing services – people‚ process and physical evidence. Consumers require the right product. This might be an existing
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