EC410 Harold Elder Ziwei Chen 02.20.2017 Quality Inns Intl.‚ Inc. v. McDonald’s Corp Quality Inns International Inc. and McDonald’s Corp brought a trademark infringement‚ or rather a trademark dilution for using the prefix “Mc”‚ in Federal District Court for Court in Maryland‚ at the original jurisdiction level‚ on September 24‚ 1988. “Modern trademark law in the United States stems from the Federal Trademark Act of 1946‚ commonly called the Lanham Act.” (Cooter & Ulen) It is discussed in Chapter
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Model of Service Quality 2 2-2 Variations of the Gaps Model Five Service Quality Gaps Variations of the Gaps Model Six Service Quality Gaps Variations of the Gaps Model 13 Service Quality Gaps (Gaps Model gone wild) Chapter Conceptual Framework of the Book: The Gaps Model of Service Quality The Customer Gap (Sometimes referred to as Gap 5) 2 The Provider Gaps: Gap 1 – The Listening Gap not knowing what customers expect Gap 2 – The Service Design and
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Characteristic of services Intangibility Unlike products services cannot be counted‚ measured‚ or felt. It is difficult to explain to the customer what a specific feature in the service will give to the customer. As services are intangible‚ the perceptions of customers regarding the service may differ at any given amount in time. Each customer will have a different perception and experience about the same service. But in a hotel the quality of service is not only dependent on the courteousness
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since Qatar has increased its production and exports of petroleum to the world and its economy had burst and turned the country into the “richest nation” on the earth. As gas prices increase all over the world‚ the extra petroleum in Qatar will guarantee prosperity but only for a limited amount of time. According to an article by Emirates 24/7‚ the country is supposed to continue produce and export petroleum for another 40 years with the stored oil reserves. However‚ the growth in the economy will
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Services Marketing Name：Hang Hu Student number: 12350648 Date:26/03/2014 Introduction: As a Level 2 student studying Advertising and marketing‚ Service marketing plays an important role in my study. Service marketing is a sub field of marketing which covers the marketing of both goods and services (Wikipedia.com‚ 2014). It is considered to be a special kind of marketing‚
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FE-BEN TRAVELLER’S INN GUEST REGISTRATION AND BILLING SYSTEM __________________________________________ A System Development Project Presented to: Ms.Via Mae Enrile Colegio de Sta Rita San Carlos City‚ Negros Occidental ___________________________________________________________ In Partial Fulfilment of the Requirements for the Subject System Analysis and Design ______________________________________ By: Jorgia Hoshida BSIT III Joseph Mark Dante Magbanua BSIT III 2012 Table of Contents
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7 Days Inn Case Analysis Questions 1. Based on Michel Porter’s views on operations strategy‚ please analyze how 7 Days Inn obtains competitive advantages by determining the portfolio of services through the vertical cutting approach. The traditional situation in hotel industry is that‚ the more you pay‚ the higher quality you get. But actually‚ most of the businessman just needs a comfortable bed and a hot water in bath. The vertical cutting approaches make this available and the price is
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growth 17 – Good Together 18 Finance Director’s review 20 Risk management Group at a glance Premier Inn Premier Inn is the UK’s largest budget hotel chain‚ with more than 47‚000 rooms across the UK and Ireland. Over 75% of the UK population live within five miles of a Premier Inn. Overseas we have three hotels in Dubai‚ one in Abu Dhabi and two in India with more on the way. Premier Inn bedrooms have an en-suite bathroom‚ TV with Freeview‚ and WiFi internet access. All our hotels have a bar
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ARELLANO UNIVERSITY – PASIG Pag-asa st‚ Caniogan‚ Pasig City TRAVEL SERVICES Presented By Santos‚ Joanne Grace Sayre‚ Jessa Polo‚ Jonnalyn
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A SUMMER TRAINING REPORT ON EMPLOYEE JOB SATISFICATION AT DAINIK BHASKAR AND DAINIK JAGRAN SUBMITTED TO PUNJAB TECHNICAL UNVERSITY JALANDHAR In partial fulfillment of requirement for the award of degree Of MASTER OF BUSINESS ADMINSTRATION (MBA) Supervised by Submitted by Ms GAGANDEEP KAUR BAVNEET SANDHU ASSISTANT PROFESSOR MBA 4RD SEM 1273393 GLOBAL INSTITUE OF MANAGEMENT AND EMERGING TECHNOLOGIES AMRITSAR SESSION
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