E3 Journal of Business Management and Economics Vol. 1(1). pp. 001-009‚ October‚ 2010 Available online http://www.e3journals.org/JBME © 2010 E3 Journals Review Strategic Marketing Management of Oil and Gas Industry: A Review of Literature Akinyele‚ Samuel Taiwo School of Business Studies‚ Covenant University‚Ota-Nigeria. akinsamolu2000@yahoo.com Accepted 27 September 2010 The purpose of this paper is to review the literature on strategic marketing management. This study adopted an expost
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Discuss the themes and authorial intent of Larry Watson in writing Montana 1948 In the novel‚ Montana 1948‚ written by Larry Watson‚ a story of a young boy named David and the events of a cataclysmic summer holidays are recounted. Set in the heart of North America in the 19th century‚ when Native Americans were considered B class citizens and persecution was inevitable ever since the Europeans first arrived on the continent. David matures in a short span throughout the text from naivety to maturity
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Globalisation: Definitions and Perspectives (Composed by Eric Beerkens‚ 2006) Globalization refers to all those processes by which the peoples of the world are incorporated into a single world society‚ global society (p.9). Albrow 1990 Globality is supplanting modernity (p. 4) Albrow 1996 The world economy has become so highly interdependent as to make national independence an anachronism‚ especially in financial markets. The interdependence is driven by science‚ technology and economics -
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Strategic Management Journal‚ Vol. 13‚ 17-37 (1992) STRATEGIC DECISION MAKING KATHLEEN M. EISENHARDT and MARK J. ZBARACKI Department of Industrial Engineering and Engineering Management‚ Stanford University‚ Stanford‚ California‚ U.S.A. This article reviews the strategic decision making literature by focusing on the dominant paradigms—i.e.‚ rationality and bounded rationality‚ politics and power‚ and garbage can. We review the theory and key empirical support‚ and identify emergent debates
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http://www.casetutors.com/2429/G-G-Toys.html G G Toys Case ID - 105005 Solution ID - 2429 1477 Words Abstract G.G. Toys is a doll producing company with plants operating in Chicago and Springfield. In 2000 the company faced a decline in margins. In order to reduce production cost they planned to shift the production from Geoffrey dolls to specialty dolls. The firm was based on the traditional cost system which allocated all the overheads on the basis of direct labor cost. For the Chicago
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B&K Distributors ROI for a Web Based Customer Portal 10 January 2011 Anne Huang‚ Yu Lee Kim‚ Min Woo Lee‚ Chalida Nakornchai‚ Kana Osugi‚ Ryan Thompson Recommendation to Invest in the Web Portal We recommend investing in the Web-Based Customer Portal. The expected high financial rewards with net present value of $346K and 41% IRR within five years (see Exhibit 1) are the main motivators. Based on our market research‚ we believe the high revenue would come from an expanded customer
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Article Review on “How P&G Tripled Its Innovation Success Rate” The purpose of this article was to discuss the efforts of Procter & Gamble to increase the success rate of their innovations. The article began by mentioning how innovation was the “backbone of P&G’s growth”‚ but at the start of the 2000’s‚ only 15% of P&G’s innovations actually met expectations (Brown & Anthony‚ 2011). P&G created the “Connect and Develop” program which allowed people from outside the company to give their own ideas
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Table of Contents Task 1 – Strategic Evaluation of Yahoo 1 Internal Analysis 1 1. SWOT Analysis 1 2. Mckinsey’s 7S 1 3. Value Chain Analysis 3 4. Balance Scorecard 3 5. BCG Matrix 4 6. Knowledge about Rivals 4 7. The Power-Dynamism Matrix 4 External Analysis 5 1. Porter’s Five Forces 5 2. PESTEL Analysis 6 3. Strategic Group Mapping 7 Task 2 – Strategic Improvements 8 Ansoff Matrix 8 Porter’s Generic Strategies 9 Blue Ocean Framework 10 Turn Around
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introduced “contextual” paid listings‚ which were advertisements on web pages‚ which were correlated to the nature of the advertisement. We can therefore see how much Google gives importance to innovation: in fact Google keeps innovating its own business models‚ not only creating a highly effective revenue generator but also a better experience for users. Focus on users is in fact also very important for Google. Google puts users
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Introduction to the C Programming Language Science & Technology Support High Performance Computing Ohio Supercomputer Center 1224 Kinnear Road Columbus‚ OH 43212-1163 Table of Contents • • • • • • • • • Introduction C Program Structure Variables‚ Expressions‚ & Operators Input and Output Program Looping Decision Making Statements Array Variables Strings Math Library Functions • • • • • • • • • User-defined Functions Formatted Input and Output Pointers
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