Marketing Management MKT 500 Week 3 Assignment #1 Marketing Plan of a Healthy Fast Food Company Table of Content Marketing Objective………………………………………………………………….3 Identifying Market Segment and Its Explanation………………………………….... 3 The Target Market and Its Explanation……………………………………………… 3 SWOT Analysis……………………………………………………………………….4 Market Position………………………………………………………………………. 6 Recommendations……………………………………………………………………. 7 References…………………………………………………………………………….. 8 The Objective of X’s
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Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. History: The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street
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in 1975 when Tony Tan Caktiong opened an ice cream shop in Cubao‚ Quezon City. The result of his efforts has been nothing short of phenomenal. Though Jollibee began as an ice cream parlor‚ it was the move to diversify to more types of food like hamburgers that really put them on the map. In every major area in the Philippines‚ one can count on multiple jollibee’s being around‚ ready to serve you a Yumburger‚ Chickenjoy‚ or your own personal favorite. According to the official Jollibee website
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Introduction THE ORGANIZATION The McDonald ’s Corporation is the world ’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948‚ they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent
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McDonalds grew into a world wide conglomerate with franchises in 188 countries and over 34‚000 restaurants that serve close to 69 million people every day. That is an amazing story to say the least. But the real story is being told behind closed hamburger shaped doors at their immaculate corporate
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presence of processed/industrialized foods. According to the “Fast Food Nation” article‚ “During the last four decades‚ fast food has infiltrated every nook and cranny of American society. An industry that began with a handful of modest hot dog and hamburger stands in Southern California has spread to every corner of the nation‚ selling a broad range of
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McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. In Morocco‚ McDonald has just celebrated it 20 years of existence in the country‚ the first McDonald opened in la Corniche‚ Casablanca in 1992‚ now there is 29 restaurants over 15 cities. The company offers a wide variety of products from hamburgers to salad to desert. Hamburger | Desert | Salad | Big mac | Sundae | Salade fermière | Royal cheese
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restaurants can’t be responsible for the litter but the restaurants can do every thing to make their packaging as environmental friendly. <br> <br>People that eat at McDonalds do not always realize what happened to the cow before it turned into the hamburger. Mostly the animals are living in bad conditions. Chickens get born with foot disorders. But then again I guess that the animals the produce the meat for the top class restaurants suffer the same. <br> <br>The fast food industry advertises with
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affordable fast food industry and they try to differentiate. In 1977 in McDonald’s was Introduced Happy Meal‚ special meal for kids‚ which contained in a small box or paper bag with the McDonald’s logo. Happy Meal contain from soft drink‚ French Fries‚ Hamburger (cheeseburger) and a toy. Several times a year the toys which are included in Happy Meal are changing. With innovating Happy Meals for children‚ McDonald’s is become very popular among young generation. Sometimes children prefer to eat in McDonald’s
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Wendy’s Frostys " I opened the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it." That is as true today as it was thirty one years ago when Dave Thomas first spoke those words. People put their trust into Wendys every time that they eat there. Infact Wendys is the only fast food place that offers the Frosty (Wendys Web Page). November 15th 1969‚ in Columbus‚ Ohio‚ was a very phantasmagoric day in Dave’s
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