Contents 1. EXECUTIVE SUMMARY The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ with 31000 restaurants‚ serving around 68 million customers daily in 119 countries. The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald. Over 80% of its outlets are franchised. McDonald’s success secrets lie in their excellence in the areas of food making‚ customer service and restaurant decorations as well as their brand
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people in 119 countries each day (The McDonald’s Corporation website). McDonald’s mission is to be “their customer’s favorite place and way to eat.” This is achieved by serving a variety of menu items like chicken products‚ breakfast items‚ classic hamburgers and signature sandwiches‚ milkshakes‚ soft drinks and premium coffee beverages. The fast food chain took serious considerations in designing and offering menu items that are sensitive to their customers’ culture‚ religious dietary restrictions‚
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STRATEGIES OF MCDONALDS VS KFC” is undertaken as a partial completion for my BBA(MKT & SALES) course in AMITY SCHOOL OF BUSINESS (ASB) in NOIDA UP. Mcdonalds is the world’s largest chain of hamburger fast food restaurants‚serving more than 58 million customers daily.Mcdonalds primarily sells hamburgers‚cheeseburgers‚chicken products‚French fries‚breakfast items‚soft drinks‚shakes & desserts.The business began in 1940 with a restaurant opened by brothers Richard & Maurice Mcdonald in san
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in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having
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McDonald’s as a corporation‚ major competitors in the hamburger segment‚ and major competition in the non-hamburger segment. Since the case’s writing‚ there have been several important developments in each of these areas. The Fast Food Industry The trends occurring in the fast-food industry at the time of the case included new store designs‚ a focus by restaurants on the speed of drive through service‚ an increase in the number of non-hamburger options‚ more fast-casual restaurants‚ and an overall
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founding fathers of the fast food industry have made their‚ once a small push cart business‚ into a multi-billion dollar industry where they have spread nationally and also internationally. An industry that began with a few of modest hot dog and hamburger stands has now become an industry that has spread to every corner of the nation. Many of this success of the fast food industry have been partially from its social advances. Social advances such as cars and or even franchises that have been invested
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restaurant is either owned by a corporation‚ a franchisee or an affiliate. The company has multiple streams of revenue from fees paid by franchisees‚ and sales generated in their restaurants. McDonald’s products consist primarily of French fries‚ hamburgers‚ cheeseburgers‚ soft drinks‚ desserts‚ milkshakes‚ etc. In 2012‚ the organization generated over 27 billion dollars in revenue‚ while profit stood over five billion dollars. McDonald has over one million employees around the world. The revenue
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website). It is one of most popular fast food restaurants in the world‚ and preferred by a lot of people. The restaurants are very modern and cozy and always have a place for children to play in. It is also known for their Happy Meals‚ which contains a hamburger‚ french fries and the always desired toy. McDonald’s is my favorite fast food restaurant because it has everything I love. Their food
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to love McDonald’s‚ with their “happy meals‚” playscapes‚ and hamburgers. Marketing techniques used with childhood customers stay with the person as McDonald’s keeps these same customers when they grow into adults—stay successful as a business. Currently maintains 42% of US Hamburger business- Burgers are so popular that McDonald’s is a household name‚ people all over the world see the commercials‚ this domination of the hamburger business gives McDonald’s a huge advantage over the rest of the
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1 Analysis Structure 1-Executive Summary Burger King Holdings‚inc. was been founded in 1953.Burger King is the world’s #2 hamburger chain after Mc Donalds. By the early 2000s Burger King is a little left behind. “years of under-investment left it struggling in its rival’s shadow by the early 2000s.” although a lot of consumers agree that it meals taste better than McDonald ones but It doesn’t have the excellent perception created the administrative power and the aggressive marketing of his
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