In his book The Geography of Thought‚ Richard Nisbett examines how the cognitive processes of eastern and western cultures organize knowledge to make sense of the world. By east the author usually means Far East Asian cultures such as Japan‚ China‚ and Korea. By west he means most of Europe and America. This is an important topic as cultural diversity continues to become a critical part of business and life around the world. Nisbett states that Westerners are more object-based thinkers‚ while
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The stock price of Fannie Mae from 1999 to 2008 (Source: Bloomberg) The Halo Effect provides the answers. It is a book to show the common delusions of the business writings. And to show us how to avoid these delusions and be critical to read the business researches. Most management book ask the first-order question: What leads
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n this study‚ the Stroop effect experiment will be carried out on matching and mismatching test. The Stroop effect experiment was named after Ridely Stroop‚ published in 1935‚ and the purpose of this experiment was to demonstrate the difference in reaction time of reading the name of the coloured words and naming the ink of the colour. Not only does it record the reaction time‚ but it also aims to measure individuals focused attention‚ learning and memory (Stroop‚ 1935). However‚ when reading through
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The aim of this experiment was to replicate the Primacy effect‚ which investigates the effects of ascending and descending performances on attributions of intellectual ability‚ illustrating that individuals’ perception of another individual is influenced by their first impression of that person to the detriment of all subsequent impressions. The design included independent groups‚ and the 46 participants over 16 years old (25 males and 21 females) were chosen through convenience sampling. The latter
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Abstract The aim of my research was to study automatic processes by replicating the previously carried out Stroop effect. The participants‚ 20 Richmond College students (10 boys and 10 girls) chosen by an opportunistic sample were taken into a quiet room separately‚ were presented with 6 lists of words‚ out of which 3 were congruent and the other 3 incongruent and the time taken for each participant to name the colour that the words were written in was measured and recorded. From
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Nisbett introduces the differences amongst the two areas of the world in an historical form. Nisbett reveals how westerners tend to focus on exact rules and categories‚ whereas Easterners focus on the context. He does this by analyzing each school of thought. Western schools of thought stem from ancient Greece. In ancient Greece‚ the great philosophers of the West lived‚ such as Socrates‚ Plato‚ and Aristotle. The Western philosophy focused mainly on individual freedom and responsibility. Every individual
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The Stroop Effect Experiment In 1935‚ John Ridley Stroop conducted the original experiments of the stroop effect. The stroop effect is an effect that occurs when individuals attempt to name the color of words that spell out a conflicting color. Stroop reported an interference effect when individuals were asked to report the color of words presented to them. Stroop collected his data by showing his participants a sheet of paper with printed words on it. He then asked his participant’s to name the
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high rating to all the brand’s features if they like the brand‚ and a low rating to all the features if they do not like the brand. This is known as a halo effect. The halo effect makes it difficult to evaluate brands in terms of their strengths and weaknesses. However‚ if a brand name has a quality reputation in the marketplace‚ the halo effect may work to the brand’s advantage‚ particularly when the company is introducing a new product into the line. Positive or negative opinion about a person
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Written by Eric Nylund this book is the official prequel to the award winning Xbox game‚ Halo: Combat Evolved. Published by The Random House Publishing Group. Copyright 2001 Microsoft Corporation. A science fiction novel. Spartan-117 is the character of my choosing. Spatran-117 (his real name is John‚ but you know him as the Master Chief) is so memorable because of his courageousness‚ intelligence‚ and attitude. He was one of many chosen to be a part of the Spartan-11 project in the year 2517.
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Chapter Two in TITLE In chapter two‚ Nisbett further examined the culture and identity of the Greeks and Chinese. We know that chapter one explained several differenced from the two ancient cultures‚ but chapter two took things further by exploring the factors that cause these differences. The main point that was discussed was that ecological and social factors in both the ancient cultues played an important role in the formation of identities. The information explained that differences in the land
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