financial) Publicis Malaysia (Marketing services agency) Customers Household Hotel Traveller Student Laundry School children Tourist Families Journalists Photographers Public TV advertisement (media) Newspaper & magazines (media) Halal Industry Development Corporation (government) Ministry of domestic trade (government) Employees(internal) Chartis Malaysia Insurance (AIG) (Insurance) Stakeholders(internal) TV advertisement (media) Newspaper & magazines (media) Travels guide
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SCHOOL OF HOSPITALITY‚ TOURISM AND CULINARY ARTS BACHELOR OF INTERNATIONAL HOSPITALITY MANAGEMENT (HONS.) HTM2232 SALES AND CUSTOMER RELATIONS MANAGEMENT ASSIGNMENT NAME : TAN KHAI XIN I/D : 0302483 BATCH : BH 5 GROUP : 8 LECTURER: LEE SOO SIAN SUBMISSION DATE: 31 May 2013 INTRODUCTION CRM is the information industry abbreviation for customer relationship management which is commonly used to describe a business-customer relationship that
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Eva Rands UNIT 2 P5: Describe how anti-discriminatory practice is promoted in health and social care settings. M3: Discuss the difficulties that may arise when implementing anti-discriminatory practice in health and social care settings. D2: Justify ways of overcoming difficulties that may arise when implementing anti-discriminatory practices in health and social care settings. I am going to be explaining how anti-discriminatory practices are promoted in a care home (P5 – black text). I am then
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Question no. 1 Cause-related marketing: To build some positive images and to show social responsibility‚ many companies linked themselves to these causes to increase in the growth of company. In these days‚ every product seems to be tied with some cause‚ like buy a baby dipper and help orphans. Many NGO’s are also related to these causes and giving funds to raise the cause of companies. Cause-related marketing are now become priority for companies to access the buyers of the product. “Do well
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difference for any race‚ class‚ sex‚ and creed. According to "www.sikhpride.com" In Sikhism there are 4 cardinal sins (Kurahts). Sikhs should not cut their hair‚ commit adultery‚ use tobacco or other drugs and not eat ritually slaughtered meat‚ such as halal meat. Sikhism identifies 5 vices‚ which a Sikh must regulate and control. These are: Kaam (lust)‚ Krodh (anger)‚ Lobh (greed)‚ Moh (worldly attachment) and Ahankar (egotism). All other religions have priest but in Sikh religion do not have any priest
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Storage was the first supermarket in Singapore to receive MUIS certification for its supermarket operations in Causeway Point. In 1998‚ for the first time in Singapore’s history‚ a supermarket retailer was able to provide Muslims the assurance of Halal purchases. In recognising the importance of freshness guaranteed‚ Cold Storage started the Fresh Food
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Executive Summary The objective of this study is to find out the marketing strategies of Pran launching an instant soup. We collected data‚ analyzed those data and got information and knowledge about the current market of Bangladeshi soup‚ currently Bangladeshi soup market is being dominated by two big brands. However these two brands are targeting the market broadly in an undifferentiated marketing strategy‚ therefore it will be wiser for Pran to target the market as far market segmentation. The
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Contents 1. Introduction 2. The Marketing Concept 3. Adopting a societal marketing concept in the Mauritian market 3.1 Ultimate aim of adopting a societal marketing concept 4. Importance of adopting relationship marketing in the Mauritian market Building strong relationship with existing and potential customers Building strong relationship with the employees Building strong relationship with the suppliers 5. Main factors of the marketing environment to be considered before entering the
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• Excellence of taste in the fine arts and humanities. • An integrated pattern of human knowledge‚ belief‚ and behavior that depends upon the capacity for symbolic thought and social learning. • The set of shared attitudes‚ values‚ goals‚ and practices that characterizes an institution‚ organization or group.” http://en.wikipedia.org/wiki/Culture Even though according to Wikipedia culture is defined as such‚ to me food is one of the main definitions for culture. Thus‚ in this paper my topic is
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local herbal personal care named XXX provides a concept called “Naturals Equal Health”‚ hence‚ this local brand could be regarded as the main competitor for the Herborist in the market. Although‚ XXX holds the certification from the International Halal certifier IFRC-Asia‚ but‚ a certification comes from EU could also help Herbrist strength its competitiveness‚ as EU has a more restrict entry standard. In order to win the marketing campaign‚ develop a high brand expose could be an ideal way to increase
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