Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market
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heritage‚ yet burdened with injustice‚ provided valuable insight in appreciating the Haitian Americans. Haiti is a gem‚ located among many islands in the beautiful Caribbean Sea. Haitians have weathered instability and chaos but are strong and resilient. Although Haiti is the poorest nation in the Western part of the world‚ the cultural roots of Haitians are rich in traditions. I had the pleasure of working with a Haitian American at my place of employment and was granted the opportunity to interview
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African slave trade. In the late eighteenth century slave resistance began to become a more organized form. In August of 1791 a slave rebellion broke out‚ led by Toussaint L’Ouverture. It began a twelve year resistance to secure human rights. The Haitian Revolution is the only successful slave rebellion in history. The revolution resulted with the establishment of Haiti‚ and became the first independent black state in the New World. Many things led up to the revolution in St. Domingue. One being
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Carnival Cruise Lines: Exploring a Sea of Global Opportunity Carnival Cruise Lines is one of the most successful cruise lines in the world. They have taken an industry that once only catered to the elite and turned it into a possibility for people of varying economic means all over the world. In their quest to provide a service with mass appeal‚ Carnival has become the very definition of international business. The cruise line industry has seen a substantial amount of growth in the last
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Carnival Cruise 1. What global forces have contributed to the growth of the cruise-line industry? One of the forces that contributed to the growth of the cruise industry was the arrival of the transoceanic airline. The shipping lines had to come up with a way to compete with the new speedy and affordable way of travel. Another global force is the working middle class that the cruise industry now targets in addition to the rich. 2. What specific steps has Carnival Cruise Lines taken to benefit
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MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help
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Carnival Cruise Lines | Managing in a Global Marketplace: Individual Case Study | Jeffrey Barno | Table of Contents Introduction 3 Discussion 3 Conclusion 7 Bibliography 9 Introduction Carnival Cruise Lines was established in 1972 by Ted Arison. Over time‚ Carnival forged the concept of less costly cruises with shorter trips‚ making cruises a more viable option for a wider variety of vacationers. The company is currently based in Miami‚ Florida but has spread globally since its
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Human Relations (CI #1) Employee and Labor Lawsuits Employees of Carnival are claiming unfair working conditions with poor compensation. (CI #2) Succession Mr. Arison stepping down in the future‚ who will run company‚ third generation Arison or someone else. Operation/Logistics (CI #3) The Costa Concordia Cruise Ship lawsuit Cruise ship laying on side‚ environmental risk‚ and lawsuits from crash. (CI #4) The Carnival Triumph dead at Gulf of Mexico Pending lawsuits from this event‚ leading
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The Five Porter Competitive Forces: 1. Competitive Rivalry: (High) Carnival is the leading company within the cruise line industry‚ has a large fleet capacity and operates 11 of most recognizable cruise brand names. The cruise line industry is effectively an oligopoly market; in which the market is shared by a small number of producers or sellers. Carnival is constantly engaged in marketing and pricing battles with their competitors‚ making internal rival central to the industry. They are only
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Case Study (Carnival) Barry J. Ellis 20 Feb 2013 The Carnival Corporation and plc is the largest global cruise line operator and one of the largest vacation companies in the world. Carnival is headquartered in Miami Florida and London England. It operates a fleet of over 80 ships and typically has over $150‚000 guests and 65‚ 000 shipboard employees sailing at any given time. Carnival is part of the North American market which is dominated by 3 organizations; Carnival‚ Royal Caribbean
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