Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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Braided hair with Lionesse Beauty Bar Braided hair has been making waves of comeback across the world. From celebs such as Salma Hayek to Madonna‚ everyone has been singing new praises for this classic look. At Lionesse Action we have trained and experienced professionals who can anticipate the beauty and grooming needs of our clients‚ and prepare responses and contingency plans for that effect. Below is what we think about the braided hair and the comeback it seems to be making. Braided hair is a
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Natural Hair Expo every year‚ giving great advice on how to keep your natural hair healthy. This big event consists of booths‚ vendors‚ a concert‚ hair stylist stations‚ food‚ etc. The Nashville Natural Hair & Wellness Expo was very expensive‚ entertaining‚ and informative. The expo tickets ranged from different prices. Of course the V.I.P ticket was the most expensive‚ the big thing about this ticket was that you were allowed to eat the wonderful smelling food. You could also get your hair and
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Highlighting the strands of hair can be acquired naturally or chemically. To change the hair naturally‚ sunlight can brighten the hair depending on the color. This process takes a couple of weeks to notice a change in the color of the hair. Those with darker hair such as medium brown tend to turn to hydrogen peroxide or a hair lightener cream. When using these chemicals the artificial color pigments is removed from the hair strands‚ this is referred to as “stripping.” To fully understand the process
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Indian Hair Care Industry The hair care industry has grown a lot in the recent years. The reason can be attributed to the fact that a large portion of our Indian population is using higher quality branded products. Of the estimated Rs.1‚ 611 billion FMCG market in India‚ hair care products make up approximately Rs.91.5 billion‚ or 8%‚ of the total according the Nielsen Retail Audit Report. The 14% growth rate in the hair care industry is also slightly higher than the overall industry average of
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most things‚ there is a way to classify what type of hair you have. The hair type is made up of a number and a letter. Any type of hair that starts with a two is wavy. Any type of hair that starts with a four is coiled. Of course type three is curly. There are three subdivisions of curly hair; a‚ b‚ and c. Type 3a is called Curly Twirly. Curly Twirly looks like a loopy S. It’s most affected by the climate. Some celebrities that have this hair type are Shakira‚ Debra Messing‚ and AnnaLynne McCord
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tell me‚ “son you have to train your hair so that it doesn’t look so terrible.” I never did take any consideration into it as adolescent. My hair used to always be dry‚ which causes it to itch and be very flaky. Dandruff loved me‚ sometimes I used to scratch my head that I used to have migraines. Also my fingernail stayed dirty due to excessive scratching. I never thought not taking care of my hair could me so stressful. Over time I’ve a defeated now my hair is silky smooth and very healthy. From
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Because curly hair has a tendency to be dryer‚ more brittle and prone to frizz it requires more careful treatment than straight hair to keep it looking its best. First let’s find out what makes hair curly in the first place. There is more than one school of thought on this subject. Some hair scholars believe whether your hair is straight or curly depends on the shape of the hair shaft‚ which is determined by the shape of the hair follicle. A cross section view of a straight hair would appear round
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can get from hair extension whole sellers Some facts regarding the hair extension whole sellers: Hair augmentation can be effectively dealt with‚ it can be washed and regarded in the same path as the real hair. Several kinds of advantageous feature are connected with the buying of hair extension from the whole sellers: For every salon owner or the hair extension business related person‚ the best recommended source to gain the desired hair extension can be the whole seller hair extension supplier where
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