For the exclusive use of M. Hossain rP os t HKU948 SAY GOO op yo KITCHEN BEST: ETHICS WHEN DOING CROSSBOUNDARY BUSINESS IN SOUTHERN CHINA I believe you need to set big goals that challenge people to get big results. - Henry Chan‚ chief executive‚ Kitchen Best tC Kitchen Best Appliance Co. Ltd was a home electrical appliances company based in Hong Kong with its own manufacturing plant in Guangdong province. The company was founded by Hong Kong businessman Chan Dong-hwa. In 2008‚ Chan handed
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Jagdish N. Sheth Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices The core idea of this article is that five key characteristics—market heterogeneity‚ sociopolitical governance‚ chronic shortage of resources‚ unbranded competition‚ and inadequate infrastructure—of emerging markets are radically different from the traditional industrialized capitalist society‚ and they will require us to rethink the core assumptions of marketing‚ such as market orientation
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Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process‚ the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D
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For exclusive use University of New South Wales‚ 2015 www.hbr.org BEST OF HBR 1998 Too often‚ companies try to impose Western models of commerce on developing countries. They’d do better— and learn more—if they tailored their operations to the unique conditions of emerging markets. The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting
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GUEST EDITORS’ INTRODUCTION GROWTH AND GLOBALIZATION: EVOLUTION OF HUMAN RESOURCE MANAGEMENT PRACTICES IN ASIA ARTHUR YEUNG‚ MALCOLM WARNER‚ AND CHRIS ROWLEY In this introductory note‚ we offer an overview of how human resource management in Asian countries and corporations is evolving in the face of rapid business growth and integration into the global economy and we describe how the articles in this Special Issue contribute to new knowledge and insights regarding key issues‚ challenges‚ and evolution
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Chapter 11 Developing Global Managers "When going global‚ you have to communicate to everyone what the company vision is and what the long term goals are. And then you have to follow through and design processes that force the interaction to continue. Every single employee must believe that there is a great value in managing the company in an integrated way. To do that‚ you have to bring people together on real projects that tackle real problems or that explore opportunities on a cross border
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International Business Strategy Dr. Wu Zan **What is International Business ? - Business : Intergration of different functional areas (HR‚ Accounting‚ Finance‚ Strategy…) - International Business : business activities conducted across cultural and national boundaries. - Real life examples : We are living the age of international business and globalization. Ex : Australia = its government is negociating a free trade agreement with China‚ its biggest international partner in business. In the past
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A07-00-0013 Whirlpool Corporation’s Global Strategy We want to be able to take the best capabilities we have and leverage them in all our companies worldwide. David Whitman‚ Whirlpool CEO‚ 1994 Quoted in the Harvard Business Review In 1989‚ Whirlpool Corporation (Whirlpool) embarked on an ambitious global expansion with the objective of becoming the world market leader in home appliances. Beginning with the purchase of a majority stake in an appliance company owned by Philips‚ the Dutch
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Marketing: An Introduction‚ 11e (Armstrong) Chapter 1 Marketing: Creating and Capturing Customer Value 1) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. A) Value reengineering B) Human resource management C) Financing D) Marketing E) Root cause analysis Answer: D Page Ref: 5 Difficulty: Easy Chapter LO: 1 Course LO: Discuss the fundamental concepts of
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Dissertation Report On Growth Strategies Of LG Electronics (India) Submitted By P Hari Krishnan Roll no: 41109 MBA (IB) - Marketing for the partial fulfilment of MBA-IB (2007-09) SYMBIOSIS INSTITUTE OF INTERNATIONAL BUSINESS PUNE Executive Summary The first of the 3 part dissertation series on “Growth Strategies of LG Electronics India” presents a picture of the consumer durables industry in India. The consumer Durables industry consists of durable goods and appliances for domestic use
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