Chapter 2 America Online‚ Inc. Teaching Note Introduction The America Online (AOL) case is a comprehensive financial-statement analysis case. It enables students to do strategic analysis‚ accounting analysis‚ financial analysis a: and prospective analysis in a rich context. It can he used either as the first case in a course. on financial; statement analysis to set up the course framework or towards the end of the course as a comprehensive case. If it is used at the beginning‚ the instructor should
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We are all far too aware with email newsletters that waste our time‚ pitches that annoy us‚ and downright spam. I normally use one of my Gmail accounts as a general dumping ground for email marketing. I did my usual daily trawl last night to see if anything of interest had been sent through. As predicted‚ there was a huge list of offers and newsletters from number of companies. The first email was from amazon. I looked at the subject line; it said‚ “ Your Order with Amazon.com”. I instantly knew
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subject: Email Etiquette date: February 1‚ 2012 ______________________________________________________________________________ Basic email etiquette guidelines In this memo we will discuss about some Email Etiquettes and why they should be followed. 1. Email Alias: Email alias identifies sender to the recipient so it is necessary to include full name in email alias. Including full name in the alias also makes it easier for receiver to avoid discarding or overlooking the mail as junk mail
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Email Communication Do’s and Don’ts Crafting your Emails Single Clear Purpose Relevant Important Email Communication Do’s Email Do’s Bottom line to the Top Strong subject line: Impactful One subject: 1 A for 2 Qs Email series: Split in stages Attachments: Long/Complex Subject Concise: Easy on “Eyes” Email Communication Don’ts Email Don’ts Ask ‘what you want’ at the end No fancy: Typeface-Only Black; graphics No ALL CAPITALS Emailing Subtle
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Subject: Susan: E-mail Hello Susan‚ This email is being sent in regard to the information requested‚ presenting the differences between technical writing and expository writing methods. The writing elements to be covered in this email are related to the following aspects of writing: • Audience • Formatting • Purpose • Tone • Personal Experience I am certain you will find the following information to be of value and this email will serve its intended purpose‚ to verify
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Email Etiquette I feel that email etiquette is very important these days because we use this method frequently. I think that it is more important to businesses to use these practices because of the standard of customer service. Email etiquette can assure that you get your point across to the consumer without overwhelming them or even being inappropriate. These listed below are the main three components to email etiquette and I agree strongly with the concept: * Professionalism: by using proper
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KELLER GRADUATE SCHOOL OF MANAGEMENT WEEK 2 EMAIL ASSIGNMENT INSRUCTOR: PROF.Wendy Finlay BETUL OZTURK SEPTEMBER‚ 2012 MESSAGE 1 Sender: Thomas Jans‚ HR Assistant To: You Subject: Happy Anniversary! Message: Good morning! I looked at my calendar and noticed that today is your fifth anniversary. Congratulations! How is everything going? Do you have any questions? Let me know if you would like to sit down and review your 401k and benefits. Have a Great Day! Thomas
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AOL ASSIGNMENT There were two accounting policies used by AOL that were considered aggressive‚ as well as controversial. The first was to amortize its software development costs and the second was to capitalize subscriber acquisition costs. The lifetime‚ for amortization purposes‚ which AOL assigned to software development costs was five years. This was considered by many to be an exceptionally long time considering the pace at which technology was progressing during that period of time.
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subjects. If you recall‚ we had spoken about how I was interested in pursuing an internship with FC Ulka or any other leading advertising firm and you said you knew a few people and would be happy to connect me with them. Just thought of dropping you an email as soon as possible‚ if you could help out so that I can start giving interviews and hopefully get hired before summer starts. Thank you very much in advance and looking forward to hear from you. Warm Regards‚ Dear Mr. Tripathi
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CASE SNAP SHOT June 2nd – John blames her for the entire mishap. June 2nd Susan questions her on the email where now John becomes less than apologetic. July 1st – Susan struggles with the situation WHAT’S THE PROBLEM? How does communicating by E-mail vary from telephone conversation or talking personally? E-MAIL COMMUNICATION Following are the Advantages of Email Communication Low Cost Speedy Information Transfer Easy to Broadcast Decreased Managerial Layers Easy to Reference
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