Secrets Promise you’ll keep my secret --- these words have echoed down the corridors of time. Since time immemorial secrets have been an integral part and parcel of human life --- whether personal or professional! From your youth until the day we die‚ we share secrets with others and are told secrets by others. These secrets range from casual‚ gossipy secrets to heart-rending‚ life-altering ones. Some of these secrets are hidden mysteries beyond the understanding of the human mind‚ also known as
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[pic] “Consumer Behavior & Shopper Marketing In FMCG Post Financial Crisis” Submitted To The Department Of Marketing In Partial Fulfillment Of The Requirements For The Degree Of Masters in Business Administration (Marketing) At the Lebanese University Debate Committee C.P.G : Dr Mohamed Jebaii Supervisor: Dr Amal El-Kurdi Co-supervisor: Dr. Abdl Hasan Haidar Academic year 2008-2009 Dedication This thesis is dedicated to my father‚ who taught me that the best kind of
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quality of a specific process or method to another that is widely considered to be an industry standard or best practice. The result is often a business case for making changes in order to make improvements 2. Introduction of the Organization Shoppers’ Stop is the pioneer in the Lifestyle/fashion Segment of retail stores. It belongs to K. Raheja Group and was started in India in 1991‚ headquartered in Mumbai. It has 200 Stores at present and plans to expand further in the near future. It faces
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the average shopper in: Hesitant‚ Looker‚ Impulsive and Bargain. Hesitant buyers are alternatively known as reluctant buyers and can be described as smart‚ although at times may miss out on good items. When it comes to aggressive shoppers‚ they will often go out of their way to get any product they want. Impulsive shoppers keep buying things that they sometimes don’t need; and go over their budget. The Bargain shopper often goes to stores that have bargains(Hence the name “Bargain shopper“). They often
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The Conscious Shopper “It works just as good as the name brand‚” my mother would always suggest. As I have matured‚ I regret to admit that‚ in most instances‚ my mother’s notion was right. Consequently‚ those very words describe my shopping nature. When I think of what kind of shopper I am and how I have developed my shopping habits‚ there are three factors that are responsible for my consumer behavior. Those factors include my childhood shopping experiences‚ my knowledge of advertising and marketing
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Legal‚ Ethical‚ and Security Concerns in Kudler’s Frequent Shoppers Program BSA/310 Legal‚ Ethical‚ and Security Concerns for the upcoming Frequent Shoppers Program Kudler Fine Foods is a food chain that sells specialty items. They are located in the San Diego Metro area and have three locations. Kudler Fine Foods specializes in high-end grocery items from both imported and domestic suppliers. They are well known for their fresh baked pastries‚ specialty dairy selection‚ a large cheese
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PGDM (Retail) INDUSTRY MENTOR: FACULTY MENTOR: MR. NIKHIL BHASIN Prof. Kapil Garg RETAIL OPERATION MANAGER Bimtech‚ Greater Noida SHOPPERS STOP‚ ROHINI TABLE OF CONTENTS 1. LIST OF TABLES 3 2. LIST OF CHARTS AND GRAPHS 4 3. LIST OF EXHIBITS
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Systems-BSA/310 9/16/13 Ongart Peng Ratchaworapong Company: Kudler Fine Foods Objective: Analysis of Frequent Shopper Program Addressed To: Upper Management Official: Ivan Eugene Date: September 16‚ 2013 Introduction During my evaluation the Frequent Shopper Program that the company is trying to implement‚ I noticed a couple of issues that may occur and thus I want the company to be aware of them in order to properly address them
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Victoria’s Secret Is Not So Secret Victoria’s Secret‚ one of the biggest brand names in retail‚ has been around for many years‚ known for selling lingerie. Victoria’s Secret has branched out from exclusively selling lingerie to now carrying make-up‚ fragrances‚ purses‚ shoes‚ clothing‚ and bathing suits. Within the past few years‚ the company has expanded to the global markets. They now have stores in major cities including London‚ Dubai‚ and Munich. Being one of the top grossing retail stores
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Mini Case 1—Mystery Shopper Situation: It was a chilly night with showery rain at September 15th‚ 2011‚ Thursday. I went to Lush‚ which located in the second floor of Cherry Creek shopping center‚with two of my friends‚ Jelly and Sammie. We entered Lush at about 8:20 pm(Cherry Creek shopping center close at 9pm on Thursday). We wanted nothing particular‚ a Beauty Assistant recommended us several products and showed us how those products work. In the end‚ Jelly bought a jar of facial mask‚ a jar
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