I) Target Market 1) Haagen-Dazs Haagen-Dazs is taking the “excellent ice cream” line; the aim target consumers are the youngers who are fashionable and in the income pyramid peak. (yc2000‚ 2008) 2) Baskin-Robbins The primary target market of Baskin Robbins is comprised of higher middle (Rs. 150 000 to 200 000) and higher upper (Rs. 200 000 above) income professionals and families with toddlers. The secondary segment of Baskin Robbins target market is composed of teenagers
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kind of candies‚ it´s a treat and it´s associate with having fun outdoors in the summer. But this is a limited vision of the reality because the ice cream market is far more complex than this and with the introduction of premium ice creams such as Haagen-Dazs‚ the rules changed completely. With the creation of a new market segment the reasons why average costumers bought the product changed because before the target were children that bought the ice cream has a candy and know are the adults that look
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A PROJECT REPORT Submitted by: Karan Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL‚ DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly‚ I would
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case study: Häagen-Dazs Häagen-Dazs International Franchisees’ Renewed Focus on Employee Training Results in Increased Customer Satisfaction‚ Employee Retention and Sales SUMMARY International ice cream manufacturer and marketer Häagen-Dazs needed help implementing and introducing a new training and brand-awareness program. Members of the company’s marketing and operations team‚ as well as international franchisees‚ experienced tailored Disney Institute programs that explored the links between employee
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entrepreneurs who set up an ice cream shop in a renovated petrol station became the names behind one of the most well-known ice cream brands around the globe. Students will find out how Ben and Jerry tackled the almighty (at the time) Pillsbury and Häagen-Dazs‚ how they developed a brand to distinguish them from competitors which included a focus on people and giving back to society‚ and how they successfully used PR to come up trumps in the ‘ice cream war’. At the end of the case study you will find
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followed the MRS code of conduct when they do the analysis. Besides that‚ limitations like time of information completion‚ uncertainties of numbers reached in a specific time and the uncooperative of the public. This analysis also shows that Haagen Dazs is an expensive ice cream with healthier‚ tastier and famous brand that more people will choose on it. While economy ice cream like Nestle and King’s has more availability‚ more flavors and cheaper to eat. To: Mr. Pradeep Paraman From: Lee
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Educator Insights: Ben & Jerry’s—Japan: Strategic Decision by an Emergent Global Marketer ABSTRACT Marketing students thrive on identifying an ideal foreign market for a product and devising a plan to launch and promote the product. As elegant as the plans may be‚ though‚ resources are constrained‚ and firms that are just emerging in the global marketplace may have a correspondingly constrained range of options available. The decision of Ben &’ ferry’s whether to enter the Japanese market—and
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popularity through their unique style and innovative flavours and product names. The exceptionally high butterfat content of their ice cream qualified their product as a superpremium ice cream‚ which placed the company in the same competitive market as Haagen-Dazs‚ the superpremium market leader in the US (accounting for 44% market share in 1997 compared to Ben & Jerry’s 2nd place rank with 34%). With company growth‚ Ben & Jerry’s began expanding its operations initially in the US and eventually internationally
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actual and future economy- One of the first companies which uses ethical business practices (sustainable development‚ helping social causes‚ launch of a foundation..)- Sales gone up by 60% from 2005 to 2006- Sales through well-know chain (more than Haagen Dazs its main competitor)- Good quality ice creams‚ organic ingredients- Original product and names (ex/Chocolate Therapy)- High top of mind brand in France (95% of people recognise the brand)- The idea of promoting Fair trade which is a more and more
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Executive Summary This project focuses on finding ways of making P&P a more competitive company. To do this I interviewed P&P’s management in order (i) to understand the company and its decision making process‚ and (ii) to get data that are important for my analysis. Furthermore‚ I conducted a field research in an attempt to understand consumer habits‚ tastes and price sensitivity when it comes to ice cream. Moreover‚ I went through relevant literature about marketing strategy and case
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