1. About H&M (1) H&M history -H & M Hennes & Mauritz AB comprises five different independent brands – H&M‚ COS‚ Monki‚ Weekday and Cheap Monday. The H&M Group has a total of approximately 2‚700 stores all over the world. -From a single womenswear store in 1947 to a global company offering fashion for the whole family and their home‚ under the brand names of H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday and H&M Home. -2012 H&M plans to open in Bulgaria‚ Latvia‚ Malaysia‚ and Mexico and via franchise
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H&M is one of the largest fashion companies in the world that designs and sells men’s‚ women’s‚ and children’s clothing‚ as well as homeware and accessories. It began as a Swedish women’s wear store in 1947 and has evolved into five brands‚ encompassing about 2‚800 stores in 48 countries on four continents‚ and employing over 94‚000 people worldwide1. H&M strives to produce increasingly sustainable fashion while making it accessible and affordable to individuals all around the globe by pursuing
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Lillebaelt Academy of Professional Higher Education MM 226 Organisation Communication Semester I‚ October 2012 SEMESTER PROJECT – H&M Stoian Ioan Stefan Soc. Reg. Nr. 300693-3397 Keystrokes: 21.663 Teachers: Casper Christensen Mary.M.I Sønderlund 1 Table of Contents Executive summary ........................................................................................ 3 1.0 Introduction .....................................................................................
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effective production of the service(Stokes&Lomax‚ 2008). The process in H&M is from trend predetermination to selling in stores. In brief‚ designers carry out their work based on the forecasted data. Secondary‚ suppliers manufacture the clothes. Finally‚ the clothes could be sent to stores all around the world and customers buy the products. This process could be compleated within 20 days at the soonest. But the leadtime of H&M is usually 21 days. The information of selling of all stores will be gathered
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Description___________________________________________ H&M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden‚ as Hennes and Mauritz (H&M)‚ it has expanded globally and found itself having gained a reputation as a major multinational clothes and cosmetics retailer. The business mainly operates in North America‚ Asia and Europe‚ with its headquarters in Stockholm‚ Sweden. It had over 2‚200 outlets around the world and a turnover of SEK 126‚966 million in 2010. (H&M‚ 2011e) The company
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I. Market context – understanding the market environment that H&M is operating • What is the overview of the Hong Kong fashion & apparel market? ← What are the characteristics of this market? ← What are the different market segments? ← Segmentation‚ Positioning and Competitor Analyis of H&M – where do they te these impression (marketing strategy STP) ? • How do they evaluate the performance of H&M? ■ Creating a thrilling shopping experiences. Renews
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H&M is currently structured as a matrix organisation this is due to their widespread departments all over the world. A matrix organisation is horizontally laid out and product-based. The standard way of managing a matrix-organised company is to have their employees report to more than one manager at a time. It is common to different managers to come together in order to accomplish a common goal and avoid duplications of for example products‚ marketing and human recourse etc. Thanks to this the
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Enclosure 1 10 Introduction In 2009 H&M and Zara were accused of using child labour (www.ilo.org). Even though H&M is a huge company the scandal damaged the reputation of H&M and without the right recovering strategy the damages might have been fatal. Since the scandal H&M has worked towards a better image by implementing CSR and taking a clear stand towards social responsibility. We have chosen to make a marketing audit on the company H&M‚ their use of CSR‚ and the consequences
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Background of the Brand H&M Hennes & Mauritz‚ better known as H&M‚ is a worldwide apparel company‚ which sells clothing for women‚ men and children as well as cosmetics and home furnishings. H&M is continually working toward the goal of "giving the customer unbeatable value through the combination of fashion‚ quality and price" and it is no surprise that the corporation is homed in Sweden‚ which is the home of all things affordably trendy or trendily affordable such as IKEA‚ Ericsson
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1-2 1.0 Company Background 1.1 H&M History 1.2 Products‚ Strategy‚ Vision and Mission Statement 2-3 2.0 Strategy Planning 2.1 Establishment & Effectiveness of Vision‚ Mission and Goals 2.2 External Analysis 2.2.1 Opportunities 2.2.2 Threats 2.3 Internal Analysis 2.3.1 Strengths 2.3.2 Weaknesses 2.4 SWOT Analysis 2.5 Benchmarking 2.6 Hierarchy of strategy 2.7 BCG Matrix 4-9 3.0 Conclusion 3.1 Advice 3.2 Future Plan Reference History of H&M H&M were established in Vasteras
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