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    factors. 3 1.2 Financial Risk factors. 3 1.3 Economic Risk factors. 4 1.4 Political Risk factors. 4 1.5 Global/International Risk factors. 4 1.6 Management Risk factors. 5 1.7 Technology Risk factors. 5 1.8 Operation Risk factors. 5 2. Dunkin Brands 2.1 Business and Industry Risk factors. 5 2.2 Financial Risk factors. 6 2.3 Economic Risk factors. 8 2.4 Political Risk factors. 8 2.5 Global/International Risk factors. 8 2.6 Management Risk factors. 9 2.7 Technology Risk factors. 9 2.8 Operation

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    Luxury Brand

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    It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.

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    Ukiyo-E-Art Analysis

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    is the largest site of village ruins in Japan‚ and shows how Korea’s culture affected Japan’s Yayoi period. The same can be said of art. In case of relation between Japonism and post-impressionism‚ we may deduce the conclusion that European artists had a strong passion to express their artistic inspiration in diverse procedures‚ and stumbled across Ukiyo-e remained in their mind as a strong loco motor. That because their use of

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    from Steve Jobs’ garage the company has had the capabilites to attract loyal customers who‚ with time‚ started loving their Macs instead of simply “putting up” with them. The company was able to establish a deep relationship between clients and the brand itself. Thus‚ the customers’ loyalty allowed Apple to sell its products at premium prices which resulted in a gross profit of 50%; therefore‚ the company was able to invest in R&D and develop interesting and unique products that made Apple what it

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    E. Coli Case Study

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    Main text. Questions. Page 3. 1. What does e.coli stand for? E.coli stands for Escherichia coli. 2. What are the symptoms associated with E.coli bacterial infection? The symptoms are diarrhea‚pain‚cramping‚nausea and vomiting. 3. give a detailed comparison of the levels of the e.coli bacteria over the five week period as given above. Page 4. 4. What could possible reasons

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    Brand and Nivea

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    the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚ the largest cosmetics brand in the world‚ had successfully

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    Brand Positioning

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    reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of

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    Wall-E Movie Analysis

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    A widely-renowned contemporary movie containing multiple themes of apocalyptic literature is “WALL-E”. In this movie‚ a futuristic dystopian society is presented in which there are no longer any humans present on Earth due to it no longer being sustainable for life. The humans have now been long-removed from Earth and now live on an enlarged spaceship named the “Axiom”‚ which is funded by the monopolistic company “Buy ‘n’ Large”. Over time‚ the passengers of the “Axiom” have become morbidly obese

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    H-O model

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    labour‚ land‚ capital etc. Due to the differences in factor proportions‚ trade can be generated between countries of all kinds. To explain this we can use the Heckscher-Ohlin Model. HECKSCHER-OHLIN MODEL We will focus on the simplest version of H-O model‚ in which there are two countries (Home and Foreign)‚ two goods (textile and wheat) and two factors of production (low-skilled labour and high-skilled labour). Home and Foreign are identical in tastes‚ technology and the quality of factors of

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    Brand Extentions

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    Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article

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