| Submitted by: CHETALI GUPTA 31 AAKANKSHA KOHLI 45 PRERANA MAJUMDAR 52 PRACHI MANDILWAR 54 | Managerial economics | Introduction The mighty Ganges at its origin is but a tiny stream in the Gangotri ranges of the Himalayas. Similar is the story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality
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Parameswara was a prince of Palembang. In 1930 he married a daughter of the Majapahit Emperor and became a vassal of the his father-in-law. Not long after he threw off his allegiance to the Majapahit Emperor‚ who at once sent warriors to drive him out of Sumatra. Parameswara fled to Tumasek‚ which was actually old Singapore with his family and followers. During this time Singapore was ruled by a Malay chief from Patani‚ who was appointed by the ruler of Siam. The Malay Governor treated Parameswara
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Women in India have attained greatness through the ages – in political‚ academic and spiritual spheres. They enjoyed freedom and equal participation in public life in ancient India. In the Rig Veda‚ women are placed at the highest pedestal – ‘Yatr nariyastu poojayante ramante tatr devah’ or where women are worshipped‚ Gods preside there. The Taittriya Upanishad teaches us ‘Matridevo bhava’ or ‘Let your mother be God to you’. Swami Vivekananda rightly said‚ “All nations have attained greatness
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The Biography Of Sachin Tendulkar We all know Sachin as ‘The Master Blaster’ but he had a lot more to his life than just a nickname. This project is to showcase the upbringing of a terrific man who has gone down in the history of Indian cricket. 1. Childhood Sachin was born on 24th April 1973 to Ramesh Tendulkar who was a well known Marathi novelist and Rajni Tendulkar who worked in the insurance industry. Sachin’s father named him after his favorite music director Sachin Dev Burman. Sachin
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Chapter2 The Indian Luxury Consumer: Rapidly maturing and looking for more Any study of the luxury market needs to conclusively address core questions around the luxury customer - Who‚ What and Where. To fully understand answers to these questions‚ we interviewed existing and prospective customers across various locations‚ income and age groups. We also interviewed industry leaders across all luxury categories on the Indian consumer and the changes that they have observed over the last few years
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“Changing face of advertising with special reference to audio-video media in Pune city” Researchers: Ms‚Preeti Mayee‚ ZEAL Institute of Management and Computer Application‚ Narhe‚Pune Email: preetimayee@yahoo.com‚ Cell No: 9890615489‚ ABSTRACT “CHANGING FACE OF ADVERTISING WITH SPECIAL REFERENCE TO AUDIO-VIDEO MEDIA IN PUNE
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Case 2.4 Coke and Pepsi Learn to Compete in India BRIEF SUMMARY OF CASE CONTENT: This is a detailed and comprehensive case describing the market entry of two global consumer product companies‚ PepsiCo and Coca-Cola Corporation into a Big Emerging Market (BEM)‚ India. It traces the history of the challenges encountered by these two companies in the developing country environment of India from the late 1980s to the present time. Emphasis is placed on lessons learned by the two companies as they
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Introduction: Culture is the set of patterns of human activity within a society or social group and the symbolic structures that give such activity significance. Customs‚ laws‚ popular styles‚ social standards‚ and traditions are all examples of cultural elements. The term culture refers to a state of intellectual development . The social and political forces that influence the growth of a human being are defined as culture. Culture is a total way of life shared by a people in a society.
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The Tradition of Textiles in India | | India has a diverse and rich textile tradition. The origin of Indian textiles can be traced to the Indus valley civilization. The people of that civilization used homespun cotton for weaving their garments. Excavations at Harappa and Mohenjo Daro‚ have unearthed household items like needles made of bone and wooden spindles‚ suggesting that the people would spin cotton at home to make yarn and finally garments. Fragments of woven cotton have also been found
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Bibliography: Gujarati‚ D.‚ &Porter‚ D. (2009). Basic econometrics. Singapore: McGrawHill/Irwin
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