SPONSORSHIP MANAGEMENT PRESENTED BY: JULIUS TABLE OF CONTENT 1. What is Sponsorship? 2. What is Management? 3. What are the Management’s Functions? 4. What is Sponsorship Management? 5. Know the Game: understand what sponsorships can do and cannot do 6. The Passion Connection 7. How does sponsorship really enhance brand building? 8. Understand leverage 9. Measurement 10. Case Study What is sponsorship? As a marketer‚ why wouldn’t you use sponsorship
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The motive of the Guinness “Empty Chair” commercial is to use an emotional appeal and creativity to attract all consumers. The commercial ad created a short story using a setting‚ music‚ characters‚ creativity‚ and patriotic ending. Short story ads help keep the audience’s attention when viewing because they want to know what will happen next. The Guinness “Empty Chair” commercial is effective because of the strategies it uses to reach the intended audience and fulfill the advertisement purpose.
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Divest! 2. Domestic beer is already cash cow. -> Keep investment (increase ads expenditure)! 3. Import beer segment is question mark. -> Divest Guinness/Kilkenny 4. Soft drinks are clear poor dogs. -> Divest! Detailed Recommendations Current Markets Segments Domestic Beer: 43% (leader) Import beer: 18% With Carlsberg (4th) Tiny share with Guinness/Kilkenny Cider: 24% (leader) Long Drinks: 13% (leader) Water: 15% (3rd) Soft drinks: 4% (3rd) The Problem Sales of domestic flagship beer brand
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Nicole Alexandria Hazelett English 1310 A. Fortkamp October 7‚ 2013 Guinness Beer Commercial When you cork off the top of a Guinness beer you inhale the smell of unroasted malted Marley. The smell and taste you experience gives you sense of satisfaction. The video persuades you that the types of individuals that drink this beer are ones who care and respect others. Individuals that believe that “The choices we make reveal the true nature of our character.” The introduction is
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MURPHY BREWERY IRELAND SYNOPSIS This case examines the marketing of Murphy’s Irish Stout at the time of the merger between Guinness and Grand Metropolitan. Murphy Brewery is owned by Heineken International and has expanded its scope beyond Ireland in recent years. However‚ the brand is a distant second internationally to Guinness in the stout category. Furthermore‚ the company has launched a new brand—Murphy’s Irish Amber. This case discusses the Murphy’s situation in Ireland‚ the UK‚ and
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I am actually quite excited because the entrant from Trinidad‚ which is where I am originally from‚ is going to do his competition shortly. He made it into the last round at 16. Yeah‚ I saw that on the list. I haven’t seen him actually is he gifted? Yes‚ you know he is 23 years old and you talk to him and he has the deposition and maturity of someone much older. I was just observing him with some of the judges and he is able to remain calm. The competition is tough though. Yes‚ it is tough
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business to be discussed over pints of Guinness in the local pub. While it is almost acceptable to get drunk in Irish culture‚ you may want to refrain from having more than one pint‚ and you should wait for your Irish counterpart to bring up any talk about business. Everyone at the table is expected to buy a round for the table‚ forgetting this can be taken as a slight. Lastly be aware that “when ordering Guinness‚ a man should ask for a pint of Guinness. It’s considered ‘unmanly’ to have anything
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HISTORY Guinness Anchor Bhd (GAB) was formed in 1989‚ with the merger of Guinness Malaysia Bhd and Malayan Breweries (Malaya) Sdn Bhd‚ whose parent companies were Malayan Breweries Ltd (the present Asia Pacific Breweries Ltd) and Guinness Overseas Ltd (GOL). GOL is owned by Diageo Plc‚ the world’s leading premium drinks Group with an outstanding collection of brands across spirits‚ wine and beers. Following the merger‚ GAB was listed on the main board of Kuala Lumpur Stock Exchange during the
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DROP IN PRICE OF CRUDE OIL: IMPLICATION ON THE NIGERIAN ECONOMY PAPER DELIVERED TO BOARD OF DIRECTORS OF GUINNESS NIGERIA PLC Executive Summary The volatility in the prices of crude oil in the international oil market which was triggered by factors within the global economy has impacted the Nigeria economy to some degree with dire consequences for the implementation of the 2012 budget. Some of the factors which triggered the fall in oil prices include a massive
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Investor: 54 B. Conclusion: 54 List of Table Table 1: Table of measurement used in research 19 Table 2: The data of financial statement from the Nestle Company from 2008 to 2010 20 Table 3: The data of financial statement from the Guinness Company from 2008 to 2010 20 Table 4: The data of financial statement from the Malaysia Airline System from 2008 to 2010 21 Table 5: The data of financial statement from the Sapura Resources Bhd from 2008 to 2010 21
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