Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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GRADUATE SCHOOL MASTER IN BUSINESS ADMINISTRATION DECISION MAKING & BUSINESS POLICY FORMULATION A Case Study: Salvatore Ferragamo‚ SpA I. BACKGROUND OF THE STUDY This case describes the history and present dilemma facing Wanda Ferragamo and her six children‚ all of whom are involved in the family business. The House of Ferragamo‚ a Florence-based maker of high quality Italian clothing and leather good‚ was founded by Salvatore Ferragamo. Throughout his 57-year career‚ he achieved
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DA MILANO – ATTAINING SUCCESS BY REDEFINING LUXURY Da milano brand has performed fairly well in India. Today we are present in almost all the major metros and tier I and II cities in the country. The differentiating factor is our quality. We have our design studio in Italy where talented designers introduce new collections keeping the global fashion trends in mind. The collections introduced by the brands exude character‚ originality‚ style and flair. So‚ we can proudly say that we are riding high
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Chapter2 The Indian Luxury Consumer: Rapidly maturing and looking for more Any study of the luxury market needs to conclusively address core questions around the luxury customer - Who‚ What and Where. To fully understand answers to these questions‚ we interviewed existing and prospective customers across various locations‚ income and age groups. We also interviewed industry leaders across all luxury categories on the Indian consumer and the changes that they have observed over the last few years
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Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
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Table of contents Executive Summary 3 Introduction to LVMH 4 Challenges 5 SWOT Analysis 7 Company Analysis 8 Porter 5 Forces Model 13 Industry Analysis 14 Alternatives 17 Recommendations 23 Endnotes 27 Executive Summary Louis Vuitton Moet Hennessy‚ a luxury goods provider is looking to expand their brand dominance in Asia. In order to expand successfully LVMH must evaluate challenges that may arise
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| Report on expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28‚ 2012 | | | | | Preface This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market. It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And
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Abstract: Many studies have been carried out on why there has been a lack of successful Asian global brands and the key issues companies need to focus on in order to improve. However‚ few have concentrated on the unique requirements for fashion brands. In addition‚ while research on Asian garment industries have emphasized the need to shift from original equipment manufacturing to original brand manufacturing‚ few have elaborated further on how countries can improve their abilities to produce
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opportunities and challenges for Louis Vuitton in Japan? There are times when spending is low due to the economy‚ but Japan’s market shows peak times of spending as well. The challenges LV market in Japan is the number of competitors like Coach and Gucci. Other companies such as H@M offer low prices for more money conscious consumers. 3. What are the specifics of the Japanese fashion luxury market? In the Japanese culture there is a need to show your status. This is done by purchasing expensive
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