The 4P ’s Classification of the Marketing Mix Revisited This article‚ addresses the prime classifications scheme in marketing‚ the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix‚ not only to stimulate conceptual integration and purification of the discipline‚ but also for meaningful measurement of marketing mix efforts and their effects. Also‚ managers need a clear classification of all instruments at their disposal in order
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targets it product at the head of household. II. Marketing Mix : Product The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water‚ high fructose corn syrup‚ sugar‚ colorings‚ phosphoric acid‚ caffeine‚ citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Price Peps decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can
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Non-biodegradable They litter our streets Plastic bags suffocate and kill Wildlife concerns Spread Awareness Environment destroyement Paper It messes up future with too much plastic bags and ends ups that we might have to leave earth. All the No points No need to ban‚ add a tax Used as a marketing ploy Freedom of choice people forget their re-useable bags Causes expense to consumers in a time of recession causes loss of jobs People can and do recycle plastic bags the environmental war needs to be
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“Bag Lady” Being less fortunate‚ doesn’t describe who you are as a person. It doesn’t change your personality. Just because I don’t shop at the same store as you‚ or live in the same neighborhood‚ doesn’t change the fact that I am smart‚ unique and talented. Many people walk pass me; giving me weird and mean looks. I guess they think that I’m beneath them. Yeah‚ my clothes aren’t as bright as theirs. But that’s only because I ran out of Gain last year. People are so judge-y. They don’t even
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over a billion dollars spent in advertisement a year‚ Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices‚ but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However‚ it is their effectiveness in targeting consumers’ needs and wants that
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The Trex Company Marketing Plan 1) Executive Summary The following document provides an in depth look at the performance and strengths of the Trex Company and the products currently offered. The end user of the products offered‚ are looked at in depth to give a better understanding and direction for future marketing efforts. The marketing suggestions and directions provided will help the Trex Company to continue its status as a leader into the future. 2) Company Description Trex Company
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Marketing mix of Walton Group of Bangladesh Executive Summary: This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market‚ Walton has become a reliable name for customers. Countrywide network‚ inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances‚ yet it has always been
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Biology- study of living organisms. I. History of Biology 1. Primitive Period-no use of scientific period. 2. Classical Period * Hippocrates (Father of Medicine)- he stated that diseases have natural causes and the has the power to repair itself. * Aristotle (Greatest Ancient Scientist)- excelled in making observations made the most significant biological contributions. * Galen (Greatest Biologist of Antiquity)- to study human anatomy and carried with the first physiological
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SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products for the lower end of the market. With low prices it was able to compete in the lower-market whereas in the upper market it had lesser penetration. To penetrate the upper-market Samsung had to give up
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The article addresses the popularly debated issue of reducing the use of plastic bags in all kinds of stores that give out free plastic bags as carriers‚ especially supermarkets in Singapore. No government legislation has been implemented in Singapore so far to make it compulsory for retailers to charge customers on plastic bags‚ which has already been done in a few Asian countries. However‚ environmental agencies have been urging Singapore government to do the same while the government is encouraging
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