| Report on expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28‚ 2012 | | | | | Preface This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market. It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And
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Abstract: Many studies have been carried out on why there has been a lack of successful Asian global brands and the key issues companies need to focus on in order to improve. However‚ few have concentrated on the unique requirements for fashion brands. In addition‚ while research on Asian garment industries have emphasized the need to shift from original equipment manufacturing to original brand manufacturing‚ few have elaborated further on how countries can improve their abilities to produce
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opportunities and challenges for Louis Vuitton in Japan? There are times when spending is low due to the economy‚ but Japan’s market shows peak times of spending as well. The challenges LV market in Japan is the number of competitors like Coach and Gucci. Other companies such as H@M offer low prices for more money conscious consumers. 3. What are the specifics of the Japanese fashion luxury market? In the Japanese culture there is a need to show your status. This is done by purchasing expensive
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Strategic Acquisition in Luxury Globalization Abstract The strategic capability of a firm or an industry is about identifying‚ developing and using its unique resources and core competences to gain competitive advantages in specific market to achieve results. Luxury is as a unique sector and the “allure and exclusivity” are well sought after by consumers‚ heavily imitated by competitors. The six unique features and competency (heritage‚ quality‚ exclusivity‚ symbolism‚ aesthetics and price) of
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beginning to rise to the top. Lots of new designers were starting to make their own clothing brand and sell it to people who were interested in their designs. Many of these designers were french and italian‚ one of the italian designers was Guccio Gucci he was an italian businessman and fashion designer‚ another one was Coco Chanel she was a French fashion designer and the founder of the Chanel brand. She was the first designer to make loose women’s jersey‚ which were traditionally used for men’s
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through direct mail catalogs‚ on-line store‚ e-commerce websites as well. Strategies By the mid-1990s‚ the company’s performance began to decline as consumers developed a stronger performance for stylish French and Italian designer brands such as Gucci‚ Prada‚ Louis Vuitton etc. By 1995‚ annual sales growth in Coach’s best performing store fell from 40% to 5% as the company’s traditional leather bags fell out of favor with consumers. The company started changing by hiring Reed Krakoff. Under Krakoff
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Indian Apparel Market Research Report By MD.FAISAL BBA (Studying) Major in International Business
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January 2013 Markets‚ Marketing and Strategy Report MMS Report‚ 1 January 2013 Markets Marketing and Strategy Report Executiv summary : This report provides an analysis and evaluation of Chanel’s marketing strategies and of its place in the Luxury market today. Methods of analysis include three theorical models that help to understand the complexity of Chanel business environment and its main resources. Those three models are: PESTEL‚ SWOT and 5 Porter’s forces. In this
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Galeries Lafayette to Hong Kong in 2013/2014 Background After having the valuable experience of working the last in-class assignment about Harvey Nichols (HN)‚ as I felt I should have known more about Harvey Nichols‚ I visited their store in Pacific Place to see & feel what it is & I spent several times in checking their website for more details. Now I feel I understand more about why HN open its 2nd & bigger flagship store in Hong Kong & why HN is at Pacific Place‚ after I have seen that so
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LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH Table of Contents PROBLEM STATEMENT 3 SITUATION ANALYSIS 3 Company History and Background 3 Company Mission Statement and Vision 4 Company Strategy 4 INTERNAL ANALYSIS 4 Strengths 5 Weaknesses 5 EXTERNAL ANALYSIS 6 Opportunities 6 Threats 6 Political Elements 6 Economic Elements 6 Social-Cultural Elements 7 Technological Elements 7 Legal 7 Competitive Analysis 8 Market Analysis and Segmentation 8 KEY SUCCESS FACTORS 10 KEY UNCERTAINTIES 10 ALTERNATIVES
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