the signature Giorgio Armani line: This is the main collection of apparel that consists of the signature Armani suits‚ Oscar gowns and so on‚ which are of the ultra-premium price points and essentially targeting consumers in the 35-50 year old age group. The second sub- brand‚ Armani Collezioni: This is Armani’s venture into a slightly lower market segment. This basically caters to the segment of people who aspire to wear Armani apparel but cannot afford the ultimate signature line‚ or to those who
Premium Brand Haute couture Armani
needs and wants of consumers worldwide. Well-known brands for sports apparels‚ equipment and accessories‚ the Adidas group has a diverse brand portfolio consists of: Adidas: footwear‚ apparel and accessories; Reebok: footwear‚ apparel and accessories; TaylorMade Adidas Golf: Golf Equipment‚ footwear‚ apparel and accessories; Rockport: Dress‚ casual and outdoor footwear‚ apparel and accessories; CCMHockey: Hockey equipment and apparel. Adidas had implement latest technologies in their products which
Premium Olympic Games 2008 Summer Olympics Summer Olympic Games
-Chip Wilson‚ Lululemon Athletica Founder MGMT 4P90 Lululemon Athlerica SHA LAI # 4181236 2013.June.24th. Table of Content Excusive Summery Lululemon Athletica (usually referred to simply as “Lululemon” or “Lulu”) is a Canadian athletic apparel store that specializes in comfortable‚ quality clothing. The products are specifically designed for an active style. Lululemon have developed a cult-like following among athletes with their trained sales people‚ enlightening manifesto‚ and their positive
Premium Marketing Lululemon Athletica Clothing
Armour developed five other product lines Cold Gear‚ Loose Gear‚ Turf Gear‚ All season Gear‚ and Street Gear to cover every climate and condition an athlete may face in a year. Plank had not only created a company‚ but a new industry of performance apparel. In 1998‚
Premium National Football League Super Bowl American football
Under Armour was supplying over 100 NCAA division I-A football programs and 30 NFL teams. Only four years since its founding Under Armour had become a globally recognized brand‚ and was still looking for areas to branch into within the performance apparel industry and introduced a women’s and youth line. Technological – Founder‚ Kevin Plank found a niche‚ an undershirt that could control the body temperature of the athlete and that would also enhance performance by keeping them cool‚ warm‚ dry when
Premium Athletic shoe Shoe Advertising
recognized designers have built their brand equity through many seasons of impeccable looks and styles that consumers have come to demand. Tory Burch LLC‚ however‚ made the feat seem easy in 2004 when the start-up brand stormed the women’s ready-to-wear apparel scene and introduced their luxurious‚ yet affordable‚ line of clothing. Selling out its first shipment in a matter of weeks‚ Tory Burch LLC set the tone for its furious rise in the fashion industry. Tory Burch‚ the founder of Tory Burch LLC‚ recognized
Premium Marketing Pricing Brand
to develop technical skills. This was believed to promote innovation and persuade foreign and domestic investment (economia). In 2001‚ Mexico faced an issue surrounding NAFTA. The United States and Canada faced a drop in demand‚ and Mexico’s apparel
Premium International trade North American Free Trade Agreement United States
Case Study #1 Under Armour – Challenging Nike in Sports Apparel Problem Statement Under Armour is a sport performance apparel brand that is looking to move ahead of its competition and branch out into different sectors of the sporting goods industry. Kevin Plank and his company’s problem is that their footwear only makes up for about 15% of the firms revenue and they only generate about 6% of their revenue in international sales. In order to compete with the top brands in the industry‚ Under
Premium Balance sheet Asset Revenue
brand communicator‚ a leader in corporate responsibility‚ and a portfolio of authentic footwear‚ apparel‚ and equipment brands. In each business Nike focuses on one thing – innovation. Nike’s principal business activity is the design‚ development‚ and worldwide marketing of high quality footwear‚ apparel‚ equipment‚ and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. The Company sells its products to retail accounts‚ including stores and internet
Premium Nike, Inc. Advertising Athletic shoe
settlements between Miliken‚ apparel shops design & manufacture apparel‚ department store chain headquarters & distribution centers‚ and the retail stores. As you can see‚ there is two way communication between each part of the supply chain that is next to one another but not up or down the chain‚ for example; the retails stores and the department headquarters communicate but the retail stores do not communicate with Miliken or the apparel shops design and manufacturing apparel centers. Customers make
Premium Supply chain management Retailing Department store