CONSUMER PROFILE American Apparel have a cult status worldwide for sexy‚ guilt free clothing which wont fall apart or cost a bomb. The American Apparel consumer profile is a young‚ sexy‚ gritty‚ metropolitan type. Dov Charney aims his company towards “metropolitan adults” he says “Our customers are educated‚ sophisticated‚ creative types who adapt to economic dislocation. They don’t own cars. They don’t own stocks. They probably don’t have a lot of dependants. They don’t have a lot of savings
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Passion and Innovation for the Apparel Industry. That’s American Apparel. CONSUMER PROFILE Maddison Kain 25/03/2013 CONSUMER PROFILE Maddison Kain 25/03/2013 AMERICAN APPAREL CONSUMER PROFILE DEMOGRAPHIC American Apparel is a relatively “young” fashion line that caters for the 20-30 age bracket‚ with a largely female skew‚ however they have a diverse range that caters for the growing male market—who are becoming more and more “fashion conscious” in an age where merchandise rules who’s
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American Apparel is a clothing manufacturer‚ distributor and retailer based in Los Angeles‚ California. Founded in 1989 by Canadian entrepreneur‚ Dov Charney‚ the company functions as a vertically integrated manufacturer that creates and develops their own advertising and branding campaign. American Apparel stresses the importance of mandating and promoting labour policies that reject clothing manufactures in sweatshops (AmericanApparel.net). First‚ this section of this paper will illustrate that
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Problem Statement American Apparel whom once used to be the Situational Analysis: American apparel is the largest clothing manufacturing company in the U.S. The company has initially specialized in cotton-knit wear yet it has gradually developed the interest for leotard‚ leggings and other vintage-inspired clothing. The company was founded in 1989 by Dov Charney. Charney was born in Montreal‚ Canada however he was fascinated by the American culture. In 1991‚ he started designing T-shirt using
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Date: 10.14.2010 RAKHI PAREKH STUDENT ID: 03154209 FSH630- Brand Makeover: Mid-term Project Brand history American Apparel is a sweatshop free vertically integrated manufacturer‚ distributor and retailer based in down town Los Angeles. This means that all of their products are designed ‚ manufactured (knitting‚ dyeing‚ cutting and sewing)‚ and marketed in their 800‚000 sq foot property in downtown Los Angeles. This makes it the largest single garment factory in the United States. Vertical
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Amercian Apparel -largest clothing manufacturere in the US. It is a vertically integrated clothing manufacturer‚ wholesaler‚ and retailer that also performs its own design‚ advertising‚ and marketing. It is best-known for making basic cotton knitwear such as T-shirts and underwear‚ but in recent years it has expanded - to include leggings‚ leotards‚ tank tops‚ vintage clothing‚ dresses‚ pants‚ denim‚ nail polish‚ bedding and accessories for men‚ women‚ children‚ babies and dogs. -Who is the
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American Apparel: Employee Turnover When our interviewees were asked the question: “Have you ever considered quitting? If so‚ for what reasons?”‚ each one of our interviewees answered yes. They each stated that they were either currently looking for a new job or have already found other jobs that better suite their needs. Employee turnover takes place when an employee willingly leaves their job and must be replaced. High employee turnover can be damaging to a company due to the fact that hiring
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American Apparel is an Industrial Revolution. American Apparel is a vertically integrated manufacturer‚ distributor and retailer‚ based in downtown Los Angeles‚ California. We currently employ approximately 10‚000 people globally (about 5‚000 in LA)‚ and operate more than 285 retail stores in 20 countries. Within our business model‚ knitting‚ dyeing‚ cutting‚ sewing‚ photography‚ marketing‚ distribution and design all happen in the company’s facilities in Los Angeles. The company operates
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Running Head: SUCCESS OF AMERICAN APPAREL IN NEW ZEALAND Opportunity for American Apparel to Thrive in New Zealand Christina Strader Ashley Taylor Business Communication Spring‚ 2009 Prepared for Professor Tonya Riney Table of Contents Abstract3 Figure 13 Opportunity for American Apparel to Thrive in New Zealand4 Analysis of the Current U.S. Market4 Presence of the Young Adult Market4 Characteristics of the Millennial Generation 4 Expenditures of Under 25 Consumers4 Identifying
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American Apparel: Vertically Integrated in Downtown L.A. 1. The textile/clothing sector is vertically de‐integrated: design‚ textile manufacture‚ clothing manufacture‚ distribution are undertaken by specialist firms. Why? In this case‚ clothing firms like American Apparel have vertically integrated‚ in order to get time to market‚ increase resources availability‚ and cost efficiency. However‚ many textile/clothing sector is vertically de‐integrated which means that their design‚ textile manufacture
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