Marketing Myopia is narrow minded approach to a marketing situation where only short-range goals are considered or Where the marketing focuses on only one aspect out of many possible marketing attributes Marketing Myopia coined by Theodore Levitt raised the famous question- “What Business are you really in?” Some Indian Examples: Maruti Gypsy : RIP Brand : Gypsy Company: Maruti Suzuki Brand Count : 182 Gypsy was one of India’s first sports utility vehicles. The vehicle created
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He is a business man that pays all the makes and makes sure that his family is financially stable while Edna cares for the children‚ cooks‚ and keeps the house clean. The "wifely duties do not fulfill Edna. Mrs. Pontellier spends her summer at the Grand Isle with her children as she does every summer. She meets a man by the name of Robert Lebrun and realizes that she isn’t impressed with her life. When he leaves for Mexico she meets another man that is interested in her but she doesn’t feel the same
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The 1956 Grand Canyon Midair Collision By Bryan Smith Air accidents have been a common occurrence since the beginning of aviation. In the early years they were viewed as an inevitability and even accepted as a consequence of man’s quest to conquer the skies. Though there have always been attempts to prevent these accidents‚ not every possibility can be predicted‚ let alone planned for or prevented. Thus‚ in many ways‚ the advancement of aviation has mostly been reactionary‚ sometimes necessitating major events
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In the Muslims world‚ the place of worship is called the mosque it is a place where people gather to pray. It is called a Masjid‚ in the common tongue of the people which means the place of prostration. Sheikh Zayed Grand Mosque is considered as a religious building‚ the late Sheikh Zayed vision was to spread the Islamic message of peace‚ which is seen in a variety of different cultures and styles such as Germany‚ Italy‚ Turkey‚ Iran‚ Morocco‚ China‚ Greece‚ India‚ United Kingdom and United Arab
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The Organic Machine: The Remaking of the Columbia River. By Richard White. (New York: Hill and Wang‚ 1995‚ ix‚ 130 pp. Paperback‚ $12.00‚ ISBN 0-8090-1583-8). In a close examination of the history and development of the Columbia River‚ The Organic Machine: The Remaking of the Columbia River connects the elements of natural and artificial energy in order to reveal both the beauty and the danger of the Columbia today. In his book‚ Richard White does a brilliant job of uniting humans and human ingenuity
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Grand Challenges in the late 1970s and 1980s: The grand challenge in the late 1970s and 1980s was how to ‘Supply’‚ information for business operations. There were inadequate storage and processing capacity. The clinical information system was more centralized and less flexible. Lack of integration and difficulty in obtaining important information were the major barriers. It was less efficient and was highly expensive. In 1980s‚ clinical information system was mostly used to integrate clinical and
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Cornelius Vanderbilt (Shipping and Railroad Tycoon) Overview On the north side of East 42nd Street‚ at the Park Avenue intersection‚ stands one of New York’s most admired buildings: Grand Central Terminal. Once the capitol of the New York Central Railroad empire‚ it remains the city’s glittering gate for tens of thousands of travelers each day. Over the entrance looms a larger-than-life bronze statue of the man who made it possible‚ Cornelius Vanderbilt. The memorial is fitting‚ even though
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Critical Analysis According to “Inside the Grand Plan to Send Humans to Mars” Kaite Nodjimbadem’s(2016) claims that persuade the audience give an information about NASA’s grand program by 2030 and the concept of this project using quote an interview with Dava Newman who is NASA’s innovative deputy administrator. In order to this article‚ the ultimate goal of NASA sends four astronauts to Mars by Orion: the manned spaceship representing the nation’s ambition. This plan is slated in following order
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Commercialization of American Folk Music 1. Early Commercial Country "Hillbilly Music" [Malone 31-76] As the southern migration to the cities exploded‚ many aspects of rural life were carried along and incorporated into the newer‚ modern modes of every day life. Significant aspects of this modern change were the impact of traditional music‚ recordings‚ and radio broadcasts. With newly implemented programming including barn dances‚ skits‚ minstrelsy‚ and vaudeville performances‚ these musicians
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Being Immersed in Virtual Worlds Being immersed in virtual worlds is a very appealing topic to me and often times I‚ myself and others dive into those kind of things many‚ many times especially with the increase in technology over the last few decades. The focus of this essay will answer specific discussions such as the impact of humanity that indulge in the artificial‚ virtual world by video games‚ movies‚ media and many other technologies. In addition to that‚ I will write about why I consider
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