Grameen Phone Grameen Phone Submitted To: Muhammad Saad Imran Noor Assistant Professor‚ School of Business and Economics. Submitted By: Name | ID | Class Roll | Shaila Sharmin | 111123019 | 10 | Afsana Najneen | 111123012 | 09 | Emad Hossain | 111123072
Premium Marketing
Executive Summary As a market leader‚ Grameen Phone is continuously coming up with new ideas regarding its products and services. Recently‚ the company is mainly focusing on the non-voice services. Because‚ the company knows in near future‚ voice based services will reach to the maturity stage which will make the business growth constant to some extents. Hence‚ the company is trying to maintain the leading position in non-voices services as well like SMS‚ Push-Pull‚ and Information related services
Premium Mobile phone
Introduction: GrameenPhone is a dynamic and leading countrywide GSM communication solutions provider. It is a joint venture company between Telenor and Grameen. Grameenphone Ltd.‚ the largest telecommunications service provider in Bangladesh‚ received its operating license in November 1996 and started its service from March 26‚ 1997. Now‚ after 13years of successful operations‚ Grameenphone is the largest mobile phone service provider in Bangladesh‚ with more than 28 million subscribers as of November
Premium Mobile phone Service system Customer
A Report On HR Practices in GrameenPhone Limited [pic] [pic][pic] [pic] HR Practices in Grameenphone Limited Prepared For Kaniz Mariam Akhter Course Instructor – HRM 526 Prepared By Department of Business Administration Leading University Date of Submission: 17 August 2008 LETTER OF TRANSMITTAL 17 August 2008 Kaniz Mariam
Premium Human resource management
Dhaka City College INTERNSHIP REPORT ON “Measuring the Effectiveness of Grameen Phone’s CSR Programs in Creating the Brand Awareness” Supervised By: Ms.Nasrin Sultana Lecturer Department of Business Administration
Premium Bangladesh Blood Muhammad Yunus
and probably The best in this sector. And subsequently enabled GP to sustain the standard of work force to the highest degree . Introduction to grameenphone: Grameenphone started its journey in Bangladesh as a joint venture of telenor and grameen telecom corporation on 26th march‚ 1997. Since its inception it created a brand value in the mind of the customers through premium product quality‚ extensive network facilities and customer oriented services and thus
Premium Recruitment Human resource management
process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience. IMC considers all sources of brand or company contacts which a customer or prospect has with the product or service as potential delivery channels for future messages. Further‚ IMC makes use of all forms of communication which are relevant to the customer or prospect‚ and to which they
Premium Marketing
Integrated marketing communication Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising‚ sales promotion‚ public relations‚ direct marketing‚ online communications and social media work together as a unified force rather
Premium Marketing Advertising
Abstract"Integrated marketing communication (IMC) is the coordination and integration of all marketing communication tools‚ avenues‚ and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow & Baack‚ 2004‚ pg. 8). Developing an IMC campaign strategy is vital for Hill ’s PetGPS to become a successful product. Team C has taken many factors into consideration in the planning process for the campaign strategy‚ such as‚ deciding
Premium Advertising Brand
Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 14 2. Learning Objectives After studying this chapter‚ you should be able to: Discuss the process and advantages of integrated marketing communications in communicating customer value Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix Outline the steps in developing effective marketing communications Explain the methods for setting
Premium Marketing Communication