Marketingcommunicatie van Danone Inhoudstafel Inhoudstafel 1 Voorwoord 3 Businessmodel 4 Missie 4 Visie 4 Bedrijfskenmerken 4 Het assortiment van de Groep Danone 5 Waarden 6 Identiteit 7 Imago 7 De marketingmix 8 Evian 8 Activia 9 Petit Gervais 10 Actimel 12 Doelgroep 13 Marketingcampagnes 14 Evian 14 Petit Gervais 16 Activia 18 Actimel 19 De benadering van klanten 21 Concurrentieanalyse 21 Nestlé 21 Unilever 22 Friesland Campina 22 Yakult 22 Kraft 22 SWOT-analyse
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Bibliography: 1. Armendáriz de Aghion‚ B. (1999). ’On the design of a credit agreement with peer monitoring ’‚ Journal of Development Economics‚ vol. 60‚ pp. 79-104. 2. Auwal‚ MA(1996). Promoting Microcapitalism in the Service of the Poor: The Grameen Model and Its Cross-Cultural Adaptation Journal of Business Communication‚ Vol. 33‚ No. 1‚ 27-49 3 4. Besley‚ T. and Coate‚ S. (1995). ’Group lending‚ repayment incentives and social collateral‚ ’ Journal of Development Economics‚ vol. 46 (1)‚ (February)
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result‚ the bank cannot charge a higher interest rate to compensate the risk of the bad/ risky borrowers as those rates might not be viable for the safe borrowers. This adverse selection problem of the bank is solved by the Grameen Bank lending model. The crux of the Grameen Bank lending model is the feature of joint liability. This feature states that if a certain member of the group is unable to repay an instalment then the other members of the group are jointly liable to repay for them. This
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Grameen Phone Grameen Phone Submitted To: Muhammad Saad Imran Noor Assistant Professor‚ School of Business and Economics. Submitted By: Name | ID | Class Roll | Shaila Sharmin | 111123019 | 10 | Afsana Najneen | 111123012 | 09 | Emad Hossain | 111123072
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Grameen Bank: Taking Capitalism to the Poor Evaristus Mainsah* MBA ’04 Schuyler R. Heuer MBA ’04 Aprajita Kalra MBA/MIA ’04 Columbia Business School Columbia University School of International and Public Affairs Qiulin Zhang MPA ’04 Columbia University School of International and Public Affairs This paper was written as part of the course Emerging Financial Markets taught by David O. Beim‚ professor of professional practice‚ at Columbia Business School in fall 2003. The authors are
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Introduction: Grameen Bank (GB) has reversed conventional banking practice by removing the need for collateral and created a banking system based on mutual trust‚ accountability‚ participation and creativity. Grameen Bank provides credit to the poorest of the poor in rural Bangladesh‚ without any collateral. At Grameen Bank‚ credit is a cost effective weapon to fight poverty and it serves as a catalyst in the overall development of socio-economic conditions of the poor who have been kept outside
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and probably The best in this sector. And subsequently enabled GP to sustain the standard of work force to the highest degree . Introduction to grameenphone: Grameenphone started its journey in Bangladesh as a joint venture of telenor and grameen telecom corporation on 26th march‚ 1997. Since its inception it created a brand value in the mind of the customers through premium product quality‚ extensive network facilities and customer oriented services and thus
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rates of interest. In 1976‚ Yunus launched The Grameen Bank Project‚ on an experimental basis to study the framework of banking services for the rural poor. The objectives of the Grameen Bank Project were: •Providing banking services to the rural poor • Eliminating exploitation of the rural poor by moneylenders • Facilitating self-employment projects for unemployed rural people • Making women self-reliant by providing them opportunities through Grameen Bank • To reverse the vicious cycle of – low
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Grameen Bank | | |[pic] | |Type |Body Corporate (Bank Ordinance) | |Industry |Finance | |Founded |1983 | |Headquarters |Dhaka‚ Bangladesh
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Executive Summary As a market leader‚ Grameen Phone is continuously coming up with new ideas regarding its products and services. Recently‚ the company is mainly focusing on the non-voice services. Because‚ the company knows in near future‚ voice based services will reach to the maturity stage which will make the business growth constant to some extents. Hence‚ the company is trying to maintain the leading position in non-voices services as well like SMS‚ Push-Pull‚ and Information related services
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