Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
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Supply Chain Linkages in Muga and Eri Silk Sector of Assam: Every silk industry has a value added chain from silk worm eggs to fabrics or finished garments. In this chain‚ every activity has its own importance and a specialized knowledge is required to perform each and every activity. Different activities in the supply chain are widely spread all over the state. The activities performed in the areas formed clusters such as clusters of Cocoons production‚ Silk Reeling‚ Spinning‚ Dying
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Indian Dish Wash Category Market Snapshot * Rs 400 to 450 crores branded dishwash category * As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% * The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category * Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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Financial distress‚ reorganization and bankruptcy You are required to explore‚ study and investigate the issues of financial distress‚ reorganization and bankruptcy of firms around the world‚ in particularly Malaysia and examined the factors that may have caused this phenomenon. Search for journal articles (at least 10) that are related to these topics and provide your comments and opinions in your write-up‚ not more than 10 pages. Financial distress can be defined as situation in which a company
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ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
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1. The growth of criminal justice system 2. Design city centre‚ case study on ( Crossroad mall Mumbai‚phoenix mall Mumbai) 3. Thesis on Jail ‚ case study on (banglore jail‚ belgaum jail) 4. Thesis on institute of archaeology ‚ case study on (archaeological museum hampi) 5. Design of EXHIBITION 6. Restructuring the sukhna lake 7. Thesis on film city‚ case study on (DADA SAHEB PHALKE CHITRANAGRI MUMBAI‚ RAMOJI FILM CITY HYDERABAD) 8. CENTRE FOR THE INDIAN CLASSICAL MUSIC‚ CASE STUDY ON (KALA ACADMY
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Pols 104 – Chapter 12 Theories /01.03 Bir kisi bir oy yaklasimi temsil konusunda is so simplisticbecause it equates representation with voting and elections and see politicians as a representative just becausethey have been elected. Theories of representation: Representative government ne anlama gelir daha mi bilgilidir halktan‚ yada halktan aldigi fikirler dogrultusunda mi hareket eder??? Siyasetciler secim zamani verilen vaatlere uymali midir yoksahalkin cikarlarini tanimlayip kamuoyunu
Free Voting system Election Plurality voting system
PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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