Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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SUMMER INTERNSHIP PROJECT REPORT A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD. BY MIHIR MAGIDEWAR 12BSPHH010552 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD TO FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR i. ACKNOWLEDGEMENT: I would like to express my profound gratitude
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INTRODUCTION: Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India. The co-operative is sometimes referred to as Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3 million milk producers in Gujarat. Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became
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GCMMF is the largest food products marketing organization of India. It is the apex organization of the Dairy Cooperatives of Gujarat. Over the last five and a half decades‚ Dairy Cooperatives in Gujarat have created an economic network that links more than 3.1 million village milk producers with millions of consumers in India. In September 2007‚ AMUL emerged as the leading Indian brand according to a survey by Synovate to find out Asia’s top 1000 Brands. In 2011‚ AMUL was named the Most Trusted
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[pic] [pic] [pic] PROJECT REPORT “MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE” [pic] Gujarat Cooperative Milk Marketing Federation (GCMMF) |Sr. no |Topic |Page no. | |1 |CERTIFICATE OF COMPLETION |4
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CHANDIGARH GROUP OF COLLEGE SUMMER TRAINING REPORT ON CONSUMER PERCEPTION TOWARDS VERKA MILK IN CITY GURDASPUR AND GURDASPUR [pic] SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT OF DEGREE IN MASTER OF BUSINESS ADMINISTRATION SESSION: 2011 –12 STUDENT: Pankaj Salaria Roll No. 1172839 MBA – IIIrd Sem. TRAINING PLACE: Milk Plant Gurdaspur TRAINING DATE: 7/05/2012 TO 22/06/2012 SUBMITTED TO: Lect. ACKNOWLEDGMENT In a dynamic & complex & marketing
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Introduction: In December 14‚ 1946 a great company came into origin which we know today as “AMUL”. The name has taken from the Sanskrit word “AMULYAM” which mean ‘priceless’. As per study we came to know that the name has been suggested by the quality control department of Amul in ‘Anand’. But‚ for some it seems that it is the acronym of the word ‘Amul’ as (Anand Milk Union Limited). During the late 40’s an awareness program took place in the Anand district of Gujarat by the farmers which took
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By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .13 6) AMUL CYBER STORE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover:
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to their local advertisers. It offers by far the widest coverage‚ particularly at peak hours (roughly 7.00–10.30 p.m.) and especially of family audiences. Offering sight‚ sound‚ movement and colour‚ it has the greatest impact‚ especially for those products or services where a ’demonstration’ is essential; since it combines the virtues of both the ’story-teller’ and the `demonstrator’. To be effective‚ these messages must be simple and able to overcome surrounding family life distractions especially
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