Google is the largest‚ fastest and most accurate search engine that provides search results to millions of its users all around the world. Millions of people use it daily in more than hundred languages and have come to regard as Google and internet as one. Google reliably provides free information for everyone who seeks it. Unlike most companies where the managers try to think of ways to make money and then create products‚ Google is a place where technologists think first of ways to solve problems
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What is the date of the audit opinion? Explain why the opinion date is different than the date of the financial statements. Ernst & Young provides an unqualified opinion following their review of Google’s financial statements. They state that Google has performed effective internal control over their financial reporting‚ but they do go onto state that they changed their accounting methods in previous years as a note. The date of the audit‚ February 14th‚ is later than the issuance of the statements
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GOOGLE SWOT ANALYSIS Google‚ Inc. is one of the leading search engines on the internet today. Their pioneering software has revolutionized the way information is organized and retrieved. A SWOT (Strengths‚ Weaknesses‚ Opportunities‚ and Threats) analysis is an interesting way to take a closer look at a companies situation in a given market. I took a closer look at where Google is sitting in relation to some of it’s biggest competitors‚ Microsoft and Yahoo. Strengths Leading player in the global
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The history of Google Google was established in 1998 by Stanford University Graduates‚ Larry Page and Sergey Brin. When Page and Brin first created the search engine they named it‚ Back Rub. Back Rub was developed to observe different links on web pages to find out the site’s specialist. The founder of Yahoo!‚ David Filo‚ heard of this new network and decided to support Larry and Sergey’s new search engine. Page and Brin took this to their advantage and began a company and look
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The rise of Google‚ now a $6.1 billion company‚ has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University graduate students. They created a search engine that combined the technologies of Page’s PageRank system‚ which evaluates a page’s importance based on the external links to it‚ and Brin’s Web crawler‚ which visits Web sites and records a summary of their content. Because Google was so effective‚ it quickly became the search engine of choice for Web users
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Case Study – Case #12 Google’s Strategy in 2010 Google’s mission statement is: “Our mission is to organize the world’s information and make it universally accessible and useful.” The biggest management issues that we could see in this case were that Google’s management was pushing too hard its employees to keep its huge growth rates and forgot a little bit about its initial motto‚ which was “make money without doing evil”. Also‚ it was proved that Google helped the Chinese government to
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NUMBER: 004MKT412 GOOGLE COMPANY Table of Contents Introduction 2 Executive Summary 2 Enterprise innovation-products and services 2 Innovation from entrepreneur network 3 Innovation from Management team‚ marketing and operation 4 Innovation from company’s culture and current and future business 6 Reference 8 Introduction Nowadays‚ whenever people want to look up and search for anything that either complicated or simple‚ the first thing that is coming up definitely is Google. Google is familiar
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such as EBay and Amazon are commonplace in almost every household with a computer and internet connection. But‚ perhaps even more surprisingly‚ the name Google has become more than just a silly word with a meaning most people do not know. It represents a story of unbelievable success in a market that did not take kindly to small competitors. Google Inc. is now a major public corporation in the United States‚ but going back to its inception‚ growth‚ and success‚ we witness a truly compelling story.
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Corporate Values‚ Google became a very successful company in the world. Google’s integrality in providing search result helps Google to succeed. There is great potential revenue can be generated from their search service. However Google corporate value “Don’t be evil” refuses to compromise the integrity of search results. The quality search result is important to secure user’s usability of search engine and the confidence in Google. Google’s emphasis on technologies helps Google to excel its competitors
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In launching this new site‚ Google made the difficult decision to compromise on its mission of providing open and free access to information‚ in favour of increasing user satisfaction. Essentially‚ though searches are easier and more streamlined through Google.cn‚ items that would have previous been blocked by the Chinese government on Google.com are now “self-censored” by Google itself. Thus‚ the decision was made to comply with Chinese policies‚ and from this‚ Google faced large-scale criticism
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